AT&T has unveiled plans to invest an additional $2 billion in its network in 2010 to meet the increasing demand from new smartphones and 3G data devices like the Apple iPad. Chief Operating Officer John Stankey announced during the fourth quarter 2009 conference call that AT&T is set to allocate between $18 billion and $19 billion in 2010 to enhance its wireless and backhaul networks, highlighting a $2 billion increase from the previous year.

FAQs

Q1: What is AT&T’s plan for network investment in 2010?
A1: AT&T intends to invest an extra $2 billion in its network in 2010 to cater to the rising demand from new smartphones and 3G devices like the Apple iPad.

Q2: How does AT&T plan to upgrade its network to handle the increased traffic?
A2: AT&T plans to add 2,000 new cell sites and enhance existing ones with three times more fiber links to bolster its backhaul network, vital for seamless connectivity.

Q3: What technology will AT&T use to test its 4G network?
A3: AT&T will initiate testing of its 4G network using LTE, similar to Verizon Wireless, with commercial deployments expected from 2011 onwards.

Q4: Why has AT&T faced criticism in the past year?
A4: AT&T has faced scrutiny, particularly in densely populated areas, due to issues such as dropped calls and slow Internet. Critics believe the company’s network upgrades have not kept pace with demand.

Q5: How is AT&T addressing network performance challenges in cities like New York and San Francisco?
A5: AT&T is enhancing radio capacity and adding network controllers in trouble spots to alleviate issues in cities like New York and San Francisco.

Q6: What is AT&T’s strategy for network expansion in urban areas?
A6: AT&T plans to add new cell towers, boost capacity in key locations like convention centers, sports stadiums, and public transport routes, to meet growing demand.

Q7: How has AT&T coped with increasing network usage and device additions?
A7: AT&T witnessed a 200% surge in network usage in 2009 and added 2.7 million mobile subscribers in the fourth quarter alone, necessitating ongoing upgrades to support the expanding user base.

Q8: What devices is AT&T adding to its lineup to meet consumer demand?
A8: In addition to more smartphones, AT&T is set to introduce two Palm smartphones and various Google Android handsets to its offerings.

Q9: Why did Apple’s decision to partner solely with AT&T for the new iPad’s 3G service receive mixed reactions?
A9: Apple’s choice faced skepticism from some quarters, questioning AT&T’s network capability following past performance issues with the iPhone.

Q10: How does AT&T plan to handle the data usage from the iPad on its network?
A10: AT&T has made substantial strides in network upgrades and intends to continue enhancing its infrastructure to manage the data load from devices like the iPad efficiently.

Q11: What is AT&T’s approach towards Wi-Fi offloading for data-intensive devices?
A11: AT&T plans to leverage Wi-Fi hotspots to offload data usage, ensuring a smoother experience for users while alleviating strain on the 3G network.

Q12: What are some upcoming offerings from AT&T in terms of devices and services?
A12: AT&T is gearing up to introduce new smartphones and data-intensive devices, aiming to cater to evolving consumer needs and preferences.

Summary

AT&T’s commitment to investing in its network to meet the evolving demands of smartphone users and data-intensive devices is evident through its $2 billion additional investment in 2010. The company’s strategic upgrades, including the deployment of more cell sites and enhanced backhaul networks, signify a proactive approach towards addressing network challenges. Despite past criticisms and network performance issues in certain regions, AT&T remains focused on bridging the gap and enhancing service quality for its subscribers. By leveraging advanced technologies like LTE for 4G deployment and prioritizing network expansions in key urban areas, AT&T aims to stay ahead in the competitive telecommunications landscape. As the company continues to add new devices to its portfolio and prepare for the influx of data traffic, AT&T’s ongoing network enhancements underscore its commitment to delivering a seamless and reliable connectivity experience for customers. Visit our website to learn more about AT&T’s network investments and future developments.