The partnership between two leading companies that was announced last November aims to provide custom DSL and dial-up services, premium Yahoo offerings, and cutting-edge technologies tailored to small businesses. The collaboration intends to introduce these services early next year to cater to the needs of small businesses and compete with established players like Microsoft’s bCentral and AOL Time Warner’s Netbusiness service.

The strategic move is part of a broader industry trend where Internet service providers are aggressively vying for a larger market share, particularly in the broadband segment. By converting traditional dial-up users to high-speed services, these companies are looking to tap into the vast potential of small to medium-sized businesses in the United States. The partnership’s objective is to combine high-speed internet services with small business solutions to attract a broader range of customers.

Analysts have noted the significance of targeting business customers for Yahoo, signaling a shift towards diversifying its revenue streams beyond the consumer market. The collaboration with SBC indicates a growing awareness among service providers of the need to join forces to effectively reach and engage the small business demographic. The deal also signifies SBC’s strategic expansion into the small business sector, marking a departure from its traditional focus on consumers and larger enterprises.

The new services will integrate DSL access with Yahoo’s suite of small business products, including business-class email, domain registration, advertising programs, and financial tools. The companies plan to leverage marketing campaigns to promote the offerings and encourage existing SBC small-business clients to transition to the new service. Yahoo’s extensive billing relationships with over 350,000 small businesses position it well to drive adoption of the enhanced services.

In a deliberate move towards multimedia and entertainment services, the decision to opt for DSL over cable underscores Yahoo’s strategic direction towards broadband content delivery. By collaborating with SBC, Yahoo aims to lead the way in programming and innovative service offerings, leveraging SBC’s extensive service footprint to reach a wider audience.

The rollout of the co-branded broadband services is currently underway, with plans to expand availability across all of SBC’s service areas in the coming months. This phased approach reflects a commitment to delivering high-quality, tailored solutions to businesses of all sizes in a rapidly evolving digital landscape.


FAQs

  1. What services are the two companies planning to offer small businesses?
    The companies are set to provide custom DSL and dial-up services, premium Yahoo offerings, and other advanced technologies tailored to small businesses.

  2. When are the services expected to launch?
    The services are anticipated to be launched early next year to cater to the needs of small businesses.

  3. Who are the main competitors in the small business services market?
    Key competitors include Microsoft’s bCentral small-business initiative and AOL Time Warner’s Netbusiness service.

  4. What is the significance of the partnership between the two companies?
    The partnership signifies a strategic move to target small business customers and diversify revenue streams beyond the consumer market.

  5. How do the companies plan to attract more business customers?
    By combining high-speed services with small-business solutions, the companies aim to appeal to a broader range of business customers.

  6. What is the role of DSL access in the new service offering?
    DSL access will be integrated with Yahoo’s existing small business products, enhancing the overall service offering.

  7. How do the companies plan to promote the new services?
    The companies intend to leverage marketing campaigns to promote the services and encourage adoption among existing SBC small-business customers.

  8. What billing relationships does Yahoo have with small businesses?
    Yahoo has billing relationships with over 350,000 small businesses, positioning it well to drive adoption of the enhanced services.

  9. Why did the companies choose DSL over cable for expanding their services?
    The decision to opt for DSL over cable signifies a strategic move towards multimedia services and broadband content delivery.

  10. What are the companies’ plans for expanding the broadband services?
    The companies are gradually rolling out the co-branded broadband services and aim to make them available in all of SBC’s service areas in the coming months.

  11. How does the partnership reflect industry trends among Internet service providers?
    The collaboration reflects a broader industry trend where service providers are teaming up to effectively reach and engage the small business demographic.

  12. What is Yahoo’s strategic interest in multimedia services?
    Yahoo is strategically focused on multimedia and entertainment services, with a keen interest in leading the way in programming and innovative service offerings.

Summary

The partnership between two leading companies aims to revolutionize the small business services market by offering custom DSL and dial-up services, premium Yahoo offerings, and cutting-edge technologies tailored to small businesses. By combining high-speed internet services with small business solutions, the collaboration seeks to attract a broader range of customers and diversify revenue streams. The strategic move towards multimedia services and broadband content delivery underscores Yahoo’s innovative approach to industry trends, positioning it to lead in programming and service offerings. The phased rollout of co-branded broadband services reflects a commitment to delivering high-quality solutions to businesses in a rapidly evolving digital landscape. For more information and to explore the enhanced services, visit our website today.