At AnyTimeSoftcare, tech enthusiasts eagerly await the annual WWDC conference, where Apple never fails to deliver both new innovations and a bit of friendly banter. In the world of tech giants, Apple stands tall, but that doesn’t stop them from throwing some playful shade at their competitors. During the latest WWDC 2018 event, Apple subtly poked fun at Android and Facebook, sparking amusement among attendees.

In a manner reminiscent of a celebrity feud, albeit in a more geeky context, Apple managed to cleverly address the topic of user engagement with its competitors. Rather than outright insults, some viewed Apple’s comments as veiled compliments, adding a light-hearted touch to the event. As Apple unveiled its latest developments, including the iOS 12 update, Memojis, and MacOS Mojave, the audience eagerly awaited the tech giant’s perspective on its software rivals.

Stay tuned to discover the intriguing insights Apple shared about the tech landscape and its approach towards competition at the event.

Understanding Software Update Models on Android

Delving into the realm of software updates, it’s essential to grasp the dynamics that shape the landscape. During the unveiling of iOS 12, Craig Federighi, Senior Vice President of Software Engineering at Apple, highlighted the remarkable pace at which iOS users embrace the latest mobile software. Notably, iOS 11, the previous OS version, accommodates devices as vintage as the 2013 iPhone 5S, with a significant 50% of Apple’s clientele adopting the update within seven weeks of its release.

Federighi drew a comparison, revealing that while a commendable 81% of active Apple iOS devices, surpassing a billion in number, operate on iOS 11, Google’s Android has only seen a 6% penetration with its latest Oreo update. This prompts a contemplation on the software update strategies, prompting Federighi to remark, “When you assess the competition, the efficacy of their software update model comes into question.”


Embracing a proactive approach to software updates not only ensures access to the latest features but also fosters a secure and optimized user experience. The disparity in update adoption rates between iOS and Android sheds light on the importance of consistent and efficient software update models in the rapidly evolving tech landscape.

On Facebook: Understanding the Impact of Social Media Usage


In light of growing concerns regarding technology’s influence on society, including issues like phone addiction and the spread of misinformation, Apple introduced a new feature in iOS 12 aimed at helping users manage their screen time, particularly with third-party apps.

Integrated within iOS 12’s Screen Time functionality, this new tool provides users with weekly insights into their device usage behavior. Through this feature, users can track their activities, identify their most frequently used apps, and monitor their phone pickup frequency.

During a demonstration, Federighi illustrated a hypothetical scenario featuring “Elizabeth,” showcasing Facebook, YouTube, Instagram, and Netflix as her primary apps. While Facebook’s popularity is evident from this data, Apple’s emphasis on addressing phone addiction is noteworthy.

The focus on Facebook, a widely used social media platform, is not intended as a critique but rather highlights the significance of managing screen time effectively in a digital age.

How to Manage Your Screen Time Effectively on Instagram

Learning to balance your time on social media can have a positive impact on your well-being. One way to achieve this is by setting app limits on platforms like Instagram.

App Limits, a feature introduced by Federighi, a prominent figure in the tech industry, allows you to designate a specific time frame for your app usage. For instance, if you find yourself spending excessive time on Instagram, you can set a limit to help you moderate your usage. This can be particularly beneficial for apps like Instagram, known for its captivating content and potential to consume a significant portion of your day.

Once you’ve set your desired time limit, your iPhone will notify you as you approach the allocated duration. If necessary, you can grant yourself additional time; however, it’s essential to be mindful of your usage patterns. Federighi emphasizes the importance of being conscious of the time spent on certain apps, suggesting that users consider reducing their screen time on platforms like Instagram for a more balanced lifestyle.

By utilizing tools like App Limits, you can take control of your digital habits and ensure a more mindful approach to social media usage. Remember to prioritize your well-being while engaging with online platforms and make conscious choices that support a healthy relationship with technology.

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On Facebook: ‘Decide to keep your information private’

Facebook has been under scrutiny for its approach to user privacy, a concern that predates the Cambridge Analytica scandal. This issue was further highlighted during an Apple keynote presentation.

During the discussion of Safari’s new security features on MacOS Mojave, Federighi emphasized the browser’s dedication to enhancing privacy protection. He pointed out how elements like Like and Share buttons, along with reader comment sections on various websites, can potentially track users, regardless of their interaction.

“This year, we are taking steps to address this,” mentioned Federighi.

Safari is making strides to safeguard the little privacy that remains in your online experience, especially concerning Facebook-related activities.

Illustrating with a Facebook-powered comment thread, Federighi demonstrated Safari’s notification feature. It prompts users to decide whether they permit a site such as ‘’ to utilize cookies and website data while browsing a specific site, as shown with the demo on “”

While Apple rolled out various privacy enhancements for MacOS, reports surfaced regarding Facebook’s collaboration with 60 device manufacturers, granting them access to user information. Despite Apple being on the list of companies, Tim Cook refuted any involvement in such data-sharing agreements with Facebook.

Apple, one of the leading tech giants globally, recently made some intriguing comments about its rivals, Android and Facebook, at its annual WWDC conference. These remarks, while somewhat critical, shed light on Apple’s perspective on software competition in the industry.


  1. What did Apple say about Android’s software update model?
    Apple highlighted the disparity in software update distribution between iOS and Android, emphasizing the efficiency of iOS updates compared to Android.

  2. How is Apple addressing phone addiction with iOS 12?
    Apple introduced Screen Time in iOS 12, a feature designed to help users monitor and manage their phone usage, including time spent on different apps.

  3. What is the significance of App Limits in iOS 12?
    App Limits enable users to set specific time restrictions for app usage, promoting a healthier balance in screen time consumption.

  4. How did Apple address excessive time spent on Instagram?
    Apple emphasized the importance of limiting app usage, using Instagram as an example, encouraging users to maintain a healthy relationship with social media platforms.

  5. What privacy concerns did Apple raise regarding Facebook?
    Apple underscored its commitment to user privacy by addressing potential tracking issues associated with Facebook’s plugins on other websites.

  6. How does Apple plan to enhance user privacy on Safari?
    Apple announced measures to prevent tracking through Like and Share buttons on websites, offering users more control over their online privacy.

  7. What improvements did Apple introduce for MacOS privacy?
    Apple outlined various privacy enhancements for MacOS, aiming to strengthen user data protection across its platforms.

  8. How did Apple address Facebook’s data-sharing practices?
    Apple distanced itself from Facebook’s data-sharing controversies, reaffirming its stance on safeguarding user information.

  9. What key updates were announced at WWDC 2018?
    Apple unveiled iOS 12 features like Siri shortcuts and group FaceTime, along with innovative Animoji capabilities termed “Memoji.”

  10. What was the audience reaction to Apple’s WWDC 2018 conference?
    The audience responded positively to Apple’s announcements, particularly the advancements in software features and privacy enhancements.

  11. How can users benefit from the new iOS 12 functionalities?
    iOS 12 offers users improved control over their device usage, enhanced privacy settings, and innovative features for a more personalized experience.

  12. How can individuals stay updated on Apple’s latest developments and events?
    By following Apple’s official channels and attending key events like WWDC, users can stay informed about the company’s advancements and product releases.


Apple’s recent comments on Android and Facebook at the WWDC conference shed light on the company’s approach to software competition and user privacy. With a focus on enhancing user experience and data protection, Apple introduced innovative features in iOS 12 and MacOS Mojave to address concerns related to phone addiction and online privacy.

As users navigate the digital landscape, Apple’s commitment to user-centric design and privacy advocacy sets a standard for industry best practices. By staying informed about Apple’s latest updates and leveraging the new functionalities offered in iOS 12, users can optimize their digital interactions and prioritize their online well-being.

For more information on Apple’s latest developments and product offerings, visit the official Apple website for insights, updates, and resources to enhance your tech experience. Embrace the future of technology with Apple’s innovative solutions and user-centric design approach.