Research In Motion has encountered challenges with its PlayBook tablet and is now focusing on improving its upcoming BlackBerry smartphones. Learning from past mistakes is crucial for the company’s success in the highly competitive smartphone market.

FAQs

  1. Why did Research In Motion face difficulties with the PlayBook tablet?
    Research In Motion struggled with disappointing sales and negative reception due to rushing the product to market without ensuring its readiness.

  2. What software is Research In Motion planning to use for its next generation of BlackBerry smartphones?
    The company is moving towards using the QNX software for its new BlackBerry smartphones.

  3. Why is it important for Research In Motion to take its time with QNX?
    Taking the time to develop QNX properly is essential to avoid repeating past mistakes and ensure a strong product launch.

  4. What features did the PlayBook tablet lack upon its release?
    The PlayBook tablet initially lacked essential features such as native access to email, calendar, and contacts, which impacted its commercial success.

  5. How did Research In Motion respond to the challenges faced with the PlayBook tablet?
    The company worked on addressing the issues by offering incentives, rebates, and software updates to improve the user experience.

  6. What is the significance of the BlackBerry 7 operating system for Research In Motion?
    The successful launch of the BlackBerry 7 operating system demonstrated the company’s focus on product readiness and receiving a positive reception from consumers.

  7. What are the expectations for the upcoming QNX-based BlackBerry smartphones?
    Research In Motion aims to deliver a robust and feature-rich experience with its QNX-based BlackBerry smartphones to regain market share.

  8. How important is it for Research In Motion to establish a vibrant ecosystem for developers?
    Creating a vibrant ecosystem is crucial for attracting developers to the QNX platform and ensuring a wide range of applications for users.

  9. What challenges do developers face in supporting Research In Motion’s new platforms?
    Developers may be cautious due to past experiences with the company, but Research In Motion is working on building developer interest through incentives and support.

  10. What strategies is Research In Motion implementing to support the launch of its new smartphones?
    The company plans to provide access to software, test phones, and establish partnerships to create a successful launch for its new smartphones.

  11. How does Research In Motion plan to differentiate its upcoming smartphones from competitors?
    Research In Motion aims to focus on core enterprise functions, solid keyboards, and seamless integration with corporate systems to attract loyal users.

  12. What are the potential consequences for Research In Motion if the QNX-based smartphones do not perform well?
    A slow start for the QNX-based smartphones could jeopardize the company’s future and hinder the development of a vibrant ecosystem for developers.

Summary

Research In Motion is navigating challenges from past product failures to optimize the launch of its next generation of BlackBerry smartphones powered by the QNX software. By learning from past mistakes and focusing on product readiness, the company aims to deliver a superior user experience and attract developers to support its platform. Building a vibrant ecosystem and differentiating its smartphones from competitors are key priorities for Research In Motion’s success in the highly competitive mobile market. For more information and updates on Research In Motion’s progress, visit their official website for the latest news and announcements.