Introducing the Next Trend: Will Flip Phones Make a Comeback for Gen Z?

In the era of Cher Horowitz, Serena van der Woodsen, and Lizzie McGuire, flip phones reigned supreme as the ultimate tech accessory for teenage girls. Fast forward to 2023, and Sydney Sweeney is seen sporting one. Yes, the iconic flip phone is making a stylish comeback, this time endorsed by the latest sensation. As a former proud owner of a Motorola Razr, I can attest to its status as a timeless classic, famously championed by Paris Hilton back in the day.

Now, Samsung is stepping into the nostalgia game by enlisting Sydney Sweeney, known for her roles in hit shows like Euphoria and The White Lotus, to reintroduce flip phones to today’s teens. The spotlight is on the sleek Samsung Galaxy Z Flip 5, unveiled alongside other cutting-edge devices at the recent Unpacked event in Seoul, South Korea. With Gen Z’s penchant for all things retro chic, Samsung is aiming to capture hearts with a blend of nostalgia and modern innovation.

Samsung Galaxy Z Flip 5

Discover the innovative features of the Samsung Galaxy Z Flip 5, one of the latest additions to Samsung’s foldable phone lineup for 2023. Dive into our firsthand impressions of the Galaxy Z Flip 5 and explore the exciting deals available, including trade-in opportunities.

One of the standout features of the Z Flip 5 is its enhanced user experience, boasting a larger cover screen on the front and a revamped hinge that allows for seamless closure without any visible gaps. Scheduled for release on August 11, you can secure your Z Flip 5 through preorders starting at $1,000 (£1,049, AU$1,649). Tech expert Lisa Eadicicco from CNET hails the Z Flip 5 as a positive stride forward for Samsung.

The recent unveiling of the Z Flip 5 showcased a captivating demonstration featuring Sweeney, exuding style in a chic ensemble. The live demo, which included a selfie moment with K-Pop sensation Wonyoung, highlighted a strategic collaboration that bridges cultures, positioning Samsung to resonate with young women globally.

In an engaging ad spot, Sweeney lauds the Z Flip 5 as a revolutionary tool for video content creation, emphasizing its customizable features that cater to individual styles. The ad’s nostalgic pastel aesthetics are tailored to captivate a younger female audience. Nonetheless, Samsung faces the challenge of persuading this demographic that the Z Flip 5 is the ideal choice for their next phone upgrade.

The Evolution of Foldable Phones

Over the past decade, the landscape of mobile phones has dramatically shifted with the advent of smartphones, leaving the classic flip phone style somewhat overlooked. However, recent advancements in technology have sparked a resurgence of interest in foldable phones, offering a blend of nostalgia and innovation.

Manufacturers of Android devices have been at the forefront of this evolution, introducing foldable models such as the revamped Razr and the latest entrant, the Google Pixel Fold. These phones feature flexible displays that can be unfolded to provide a larger screen, catering to those who value both compactness and functionality.

While foldable phones constituted only a small fraction of total phone shipments last year, according to IDC, Samsung emerged as a dominant player in this segment. One standout model, the Z Flip, distinguishes itself by compactly folding to half the size of a standard smartphone and expanding to a full-size screen when unfolded, appealing to users seeking a balance between portability and screen real estate.

Interestingly, there is growing intrigue among Gen Z users, who are known for their allegiance to iPhones, towards the retro charm of flip phones. Reports indicate that some individuals are even transitioning back to traditional flip phones from smartphones, drawn in by the simplicity and distinctiveness of the design.

The marketing strategy around these foldable phones, particularly the Z Flip 5, has been notably inclusive, targeting a diverse range of consumers. Samsung’s deliberate focus on featuring women and female influencers in their promotional campaigns signifies a strategic move to expand their traditionally male-dominated Android user base.

According to Ben Wood, chief analyst at CCS Insight, the Z Flip 5’s appeal lies in its attractive design, which offers a sleek alternative to the bulkier iPhone models. This shift in design philosophy not only opens new avenues for female customers but also presents a compelling option for tech enthusiasts seeking a departure from the conventional smartphone experience.

Sydney Sweeney and Wonyoung at the Samsung event
Sydney Sweeney and Wonyoung at the Samsung event

Collaboratively, influencers like Sweeney and Wonyoung are instrumental in bridging the gap between Samsung’s diverse market segments.

As the tech industry continues to embrace innovation and user-centric design, the resurgence of foldable phones symbolizes a harmonious blend of past and future, offering users a unique and versatile mobile experience.

Value-Packed Innovation

When considering the appeal of the Z Flip 5 to a broad audience, one aspect that deserves attention is its price point. Historically, foldable phones have faced challenges in gaining widespread popularity, mainly due to their high cost exceeding $1,000. The Z Flip 5, priced at $999, positions itself as a more affordable option compared to its counterparts, such as the Z Fold 5, starting at $1,800.

Samsung’s decision to enhance the Z Flip series has been met with positivity regarding its value proposition. Anisha Bhatia, a senior analyst at GlobalData, highlights that Samsung’s approach mirrors its successful Galaxy S23 strategy – offering consumers greater value without increasing the price amidst economic uncertainties.

Although $999 is still a significant investment, particularly for younger demographics or parents, the Z Flip 5 justifies its price tag by providing enhanced features like doubling the base storage to 256 GB. In a market saturated with options, the Z Flip 5 stands out with its distinctive design and functionality, offering a compelling choice for those seeking innovation.

In a world where premium smartphones come with a considerable price tag, the Z Flip 5 manages to deliver a robust feature set, catering to diverse preferences. Its unique blend of style and utility has the potential to attract enthusiasts of Euphoria and K-Pop, potentially expanding the adoption of Android and foldable display technology.

Cher Horowitz, Serena van der Woodsen, Lizzie McGuire, and Sydney Sweeney – all iconic figures who have been associated with flip phones at some point. In the current landscape of 2023, the resurgence of flip phones is making waves, particularly with Samsung’s latest offering, the Samsung Galaxy Z Flip 5.


  1. What is the Samsung Galaxy Z Flip 5?

    • The Samsung Galaxy Z Flip 5 is one of Samsung’s new foldable phones for 2023, featuring a larger cover screen and a new hinge design that allows for a seamless folding experience.
  2. When will the Samsung Galaxy Z Flip 5 be available for purchase?

    • The Samsung Galaxy Z Flip 5 is set to go on sale on August 11, with preorders starting at $1,000.
  3. Who is Sydney Sweeney and why is she relevant to the Samsung Galaxy Z Flip 5?

    • Sydney Sweeney, known for her roles in HBO’s Euphoria and The White Lotus, is the face of Samsung’s marketing campaign for the Galaxy Z Flip 5, targeting a global audience, especially teen girls.
  4. What are the key features of the Samsung Galaxy Z Flip 5?

    • The Galaxy Z Flip 5 offers a compact form factor when folded, expanding to the size of a standard smartphone when unfolded, along with personalized customization options.
  5. How does the design of the Samsung Galaxy Z Flip 5 appeal to users?

    • The vintage clamshell design of the Z Flip 5 caters to Gen Z users, offering a blend of nostalgia and modern features, making it an attractive choice for those looking for a unique smartphone experience.
  6. What sets the Samsung Galaxy Z Flip 5 apart from other foldable phones in the market?

    • The Z Flip 5 distinguishes itself with its compact size, competitive pricing starting at $999, and improved features that offer value for money compared to its predecessors.
  7. Why is the marketing strategy for the Samsung Galaxy Z Flip 5 focused on female influencers like Sydney Sweeney?

    • Samsung aims to attract more female users to its Android phones, with the Z Flip 5 positioned as a stylish and compact alternative to traditional smartphones.
  8. How does the Samsung Galaxy Z Flip 5 address concerns about foldable phone prices?

    • Despite its price tag, the Z Flip 5 aims to provide better value with enhanced features and storage options, aligning with consumer demands for more in a challenging economic climate.
  9. What makes the Samsung Galaxy Z Flip 5 a potential game-changer in the smartphone market?

    • The Z Flip 5 combines innovative design, user customization, and competitive pricing to appeal to a diverse audience, including fans of Euphoria and K-Pop.
  10. What are the implications of the Samsung Galaxy Z Flip 5’s partnership with Sydney Sweeney for the tech industry?

    • The collaboration between Samsung and Sydney Sweeney signifies a shift towards more inclusive marketing strategies, targeting a wider demographic and challenging industry norms.
  11. How does the Samsung Galaxy Z Flip 5 contribute to the evolution of smartphone design and user preferences?

    • By blending retro aesthetics with modern functionality, the Z Flip 5 represents a new wave of smartphones that cater to diverse tastes and preferences, adapting to changing consumer trends.
  12. What can consumers expect from the Samsung Galaxy Z Flip 5 in terms of performance and user experience?

    • The Z Flip 5 promises a seamless user experience, innovative features, and a stylish design that resonates with a broad audience, making it a compelling choice in the competitive smartphone market.


The resurgence of flip phones, epitomized by the Samsung Galaxy Z Flip 5, signals a shift in smartphone trends towards innovative design and personalized experiences. With Sydney Sweeney as the face of its marketing campaign, Samsung is targeting a diverse audience, emphasizing style, functionality, and affordability. The Z Flip 5’s compact form factor, competitive pricing, and user-friendly features position it as a compelling choice for consumers seeking a balance between nostalgia and modern technology. As the smartphone market continues to evolve, the Samsung Galaxy Z Flip 5 stands out as a symbol of innovation and inclusivity, inviting users to embrace a new era of mobile communication. Explore the possibilities with the Samsung Galaxy Z Flip 5 and elevate your smartphone experience today.