Over the past few months, there have been inquiries about the availability of Bose’s new true wireless earbuds. The Earbuds 500, initially set for release during the 2019 holiday season, got postponed to 2020. Similarly, the Noise-Cancelling 700 Earbuds, positioned as Bose’s response to Apple’s AirPods Pro, were also expected this year but are yet to hit the market. So, what’s causing the delay?

They are on their way, but Bose is unable to provide an exact release date, with the COVID-19 pandemic further impacting the timeline. A Bose spokesperson mentioned that the Earbuds 500 faced extended product development timelines, leading to a delay until later this year, exacerbated by recent global circumstances.

Apart from the manufacturing delays related to the coronavirus situation, other factors are at play. There was speculation that Bose intended to incorporate the same silver-zinc battery technology from its noise-masking Sleepbuds into the new earbud models. However, this technology encountered issues, prompting Bose to discontinue the Sleepbuds. Although Bose didn’t confirm if this battery setback caused the earbuds’ delays, it signals a significant setback for the company.

Earlier this year, Bose announced the closure of 119 store locations worldwide due to the increasing shift towards online shopping. Additionally, a leadership change occurred discreetly, with Jim Scammon, a longstanding figure at Bose, assuming the role of president and COO. This followed former CEO Bob Maresca’s retirement and subsequent transition to the board’s chairman.

With these developments, paired with the prevailing economic uncertainties, Bose is navigating through challenging waters in 2020. Amidst product delays, store closures, and market dynamics, the leadership team at Bose faces a demanding yet pivotal year ahead.


  1. When were Bose’s Earbuds 500 initially set for release?

    • The Earbuds 500 were slated for the 2019 holiday season but were delayed until 2020.
  2. What is Bose’s response to Apple’s AirPods Pro?

    • Bose’s answer to Apple’s AirPods Pro is the Noise-Cancelling 700 Earbuds.
  3. What has contributed to the delay in the release of Bose’s new earbuds?

    • Product development issues, exacerbated by the COVID-19 pandemic, have led to the delay in the release of Bose’s new earbuds.
  4. Why did Bose discontinue its noise-masking Sleepbuds?

    • The silver-zinc battery technology used in the Sleepbuds proved to be unreliable, leading to their discontinuation.
  5. How many store locations did Bose close earlier this year?

    • Bose closed 119 store locations worldwide earlier this year.
  6. Who took over as president and COO of Bose?

    • Jim Scammon assumed the role of president and COO at Bose.
  7. What position did former CEO Bob Maresca transition to?

    • Bob Maresca transitioned to the chairman of the board post his retirement as CEO.
  8. How has the shift towards online shopping impacted Bose?

    • The shift towards online shopping led to the closure of several Bose store locations globally.
  9. What challenges is Bose facing in 2020?

    • Bose is grappling with product delays, store closures, and economic uncertainties in 2020.
  10. What technology setback did Bose encounter in its new earbud development?

    • Bose faced setbacks related to the silver-zinc battery technology intended for its new earbuds.
  11. How has the COVID-19 pandemic affected the release of Bose’s new earbuds?

    • The COVID-19 pandemic has added to the manufacturing delays, impacting the release of Bose’s new earbuds.
  12. What key role did Jim Scammon assume at Bose?

    • Jim Scammon took on the responsibilities of president and COO at Bose, following a leadership transition earlier this year.


In summary, Bose’s journey towards launching its new true wireless earbuds has been marked by challenges, including product development delays and operational changes. The impact of the COVID-19 pandemic has further complicated the situation, influencing manufacturing timelines and market dynamics. Amidst these hurdles, Bose remains committed to delivering innovative products while adapting to the evolving consumer landscape. As consumers eagerly anticipate the release of Bose’s latest offerings, the company continues to navigate through a transformative period, guided by a seasoned leadership team determined to steer Bose towards a successful future. For more updates and insights, visit the Bose website and stay tuned for the latest developments in the world of audio technology.