Verizon Wireless Unveils Plans for 4G Wireless Rollout

Verizon Wireless recently shared more details about its highly anticipated 4G wireless launch, outlining its ambitious network expansion strategy. While specific pricing and device information were not disclosed, the company’s Chief Operating Officer, Lowell McAdam, highlighted key aspects of the rollout during the CTIA fall 2010 trade show in San Francisco.

Key Insights from the Announcement:

  1. Expanded Coverage: Verizon plans to launch its 4G network in 38 markets by the end of 2010, providing coverage to approximately 110 million people. Initial markets include major cities like New York City, Chicago, Los Angeles, Boston, and San Francisco.

  2. Network Expansion: The rollout will occur over three years, mirroring the approach taken with the 3G network. By the end of 2011, the service is expected to reach 200 million individuals, with a projected coverage of over 285 million potential customers by the end of 2013.

  3. Rural Broadband Partnerships: Verizon is exploring collaborations with rural carriers to lease its wireless spectrum, extending wireless broadband services to underserved areas.

  4. Device Offerings: The initial launch will feature USB air cards for laptops, with a subsequent introduction of cell phones and LTE-enabled smartphones and tablets in the first half of 2011.

  5. Competitive Landscape: McAdam positioned Verizon’s 700MHz spectrum and LTE technology favorably against competitors, emphasizing superior in-building penetration for enhanced connectivity and future application support.

  6. Pricing Model: While specific pricing details were not disclosed, McAdam hinted at a potential shift towards tiered pricing for data services, emphasizing the need to align consumption with actual usage over time.

  7. Anticipated Developments: Speculation around a Verizon iPhone release and potential Apple collaborations on the LTE network were acknowledged, with McAdam alluding to significant industry alignments on the horizon.

In Summary,

Verizon Wireless is poised to make significant strides with its 4G network rollout, promising enhanced connectivity and expanded coverage for millions of users. While some details remain pending, the company’s strategic approach underscores a commitment to innovation and competitive positioning in the evolving wireless landscape. For further updates and insights into Verizon’s 4G evolution, stay tuned for the latest developments at the Consumer Electronics Show in January. Join us in embracing the future of wireless connectivity with Verizon’s transformative network advancements.