1. What is Surge Pricing?

    • Surge Pricing is a policy implemented by ride-sharing companies, such as Uber, where fares are increased during periods of high demand to entice more drivers to the road.
  2. Why is Surge Pricing being used in New York after Hurricane Sandy?

    • With public transportation limited after Hurricane Sandy, demand for Uber rides skyrocketed, leading to a shortage of available drivers. Surge Pricing was introduced to incentivize more drivers to operate.
  3. How much higher are fares with Surge Pricing?

    • Fares can vary based on demand, but during Hurricane Sandy, fares were reportedly double the normal price.
  4. Is Surge Pricing ethical?

    • Critics argue that Surge Pricing is unethical, as it takes advantage of people’s desperation in times of crisis. Uber contends it is necessary to ensure availability of drivers.
  5. How does Uber determine when to implement Surge Pricing?

    • Uber monitors demand and supply of drivers on the road. When demand exceeds supply, Surge Pricing is activated.
  6. What is Uber’s justification for Surge Pricing?

    • Uber claims that Surge Pricing allows them to keep the service operational during high-demand periods, ensuring that riders have access to transportation.
  7. How does Uber calculate Surge Pricing?

    • Uber’s algorithm considers factors such as number of available drivers, demand for rides, and time of day to determine the Surge Pricing multiplier.
  8. Can riders avoid Surge Pricing?

    • Riders can avoid Surge Pricing by requesting rides during off-peak hours or by using other transportation options.
  9. Is Surge Pricing used in all cities where Uber operates?

    • Surge Pricing is used in most major cities where Uber operates, but specific policies may vary.
  10. What are the alternatives to Surge Pricing?

    • Alternative pricing models include flat rates, dynamic pricing (adjusting fares based on demand), and subscription services.
  11. How does Surge Pricing affect drivers?

    • Surge Pricing provides drivers with an incentive to operate during high-demand periods, leading to increased earnings.
  12. Can Uber users opt out of Surge Pricing?

    • Uber users cannot opt out of Surge Pricing, but they can choose to request rides during off-peak hours or use other transportation options.


In response to Hurricane Sandy, Uber has implemented Surge Pricing in New York City, a policy that increases fares during periods of high demand to attract more drivers and keep the service operational. This decision has sparked controversy, with critics arguing that it takes advantage of people in need and is unethical.

Uber contends that Surge Pricing is necessary to ensure availability of drivers, especially during emergencies. By offering higher fares, Uber incentivizes drivers to operate in undesirable conditions, maximizing the number of rides and minimizing the number of people stranded.

While Surge Pricing is a common practice in the ride-sharing industry, many cities have implemented regulations to limit its use and protect consumers. The ethical implications of Surge Pricing continue to be debated, particularly in the context of emergencies like Hurricane Sandy.

Call to Action:
If you are in need of transportation in New York City during this time, please be aware of the potential for Surge Pricing. To avoid paying higher fares, consider using public transportation or other options like carpooling or bike-sharing.