After a period of adjustment in its Android strategy, Sony Ericsson has started the year strong. The company has already launched four new smartphones since January, with CEO Bert Nordberg expressing ambitions for Sony Ericsson to become the leading Android player globally.


  1. What is Sony Ericsson’s current focus within the Android market?
    Sony Ericsson is concentrating on launching new smartphones and enhancing its presence in the Android market.

  2. What are some of the challenges Sony Ericsson has faced in the past regarding its Xperia line?
    Sony Ericsson has encountered software issues with previous Xperia models, such as the Xperia X10.

  3. How is Sony Ericsson addressing these challenges with its new smartphone releases?
    The company is prioritizing cutting-edge hardware and the latest Android software in its new smartphone lineup.

  4. What sets Sony Ericsson’s Xperia Arc apart from other smartphones in the market?
    The Xperia Arc was among the first smartphones, aside from the Nexus S, to run on Android 2.3 Gingerbread.

  5. What are some key features of Sony Ericsson’s smartphones that contribute to its competitiveness?
    Sony Ericsson devices boast impressive displays, eye-catching designs, and support for advanced technologies like 4G LTE.

  6. How important are partnerships with U.S. carriers for Sony Ericsson’s success in the Android market?
    Collaboration with U.S. carriers, such as Verizon Wireless, is crucial for expanding Sony Ericsson’s market reach and competing with other hardware manufacturers.

  7. Is Sony Ericsson planning to venture into the tablet market?
    While Sony Ericsson has yet to officially enter the tablet market, rumors suggest the development of a Honeycomb tablet with PlayStation certification.

  8. What signature services is Sony Ericsson looking to integrate into its products?
    Sony Ericsson aims to incorporate services like Bravia, Vaio, PlayStation, and Qriocity into its smartphones and tablets for enhanced user experience.

  9. How does Sony Ericsson plan to differentiate itself from competitors in the Android market?
    By leveraging its expertise in various electronic devices and tech products, Sony Ericsson aims to carve a unique space in the competitive Android landscape.

  10. What potential opportunities lie ahead for Sony Ericsson in 2011 and beyond?
    With the mobile industry evolving rapidly, Sony Ericsson has the chance to innovate and expand its product offerings to meet changing consumer needs.


Sony Ericsson has been making significant strides in the Android market, focusing on innovative smartphone releases and strategic collaborations with U.S. carriers. The company’s commitment to combining cutting-edge hardware with the latest software technologies positions it well for success in the competitive Android landscape. With rumored plans for a foray into the tablet market and integration of signature services, Sony Ericsson is poised to offer a diverse portfolio of products that cater to a wide range of consumer preferences.

To stay updated on Sony Ericsson’s latest developments and product launches, visit the official website for more information and to explore the full range of offerings.