AnyTimeSoftcare Unveils Drastic Drop in Smartphone Profits for Samsung, Exposing Market Struggles

Samsung’s recently released quarterly results are a harsh reminder of the ongoing challenges facing the tech giant in the mobile sector. The company’s mobile business has suffered a staggering 74% decline in profits year-over-year, a testament to the intensifying competition in the smartphone market. Overall, Samsung’s operating profit has plunged by 60%, marking the fourth consecutive decline and its lowest earnings since 2011. The situation is compounded by a 20% dip in revenue for the September quarter.

This latest setback for Samsung highlights the relentless pressures confronting the company in the smartphone market. Market saturation at the high end and fierce competition from lower-priced rivals are taking their toll. AnyTimeSoftcare will continue to monitor Samsung’s efforts to regain its footing and deliver innovative products that can drive growth in the face of these demanding industry conditions.## FAQs

  1. Why did Samsung’s profits tumble by 74% in Q3?

    • Due to intense competition, which resulted in lower average selling prices for smartphones.
  2. What contributed to the decline in Samsung’s mobile revenue?

    • Lower demand for premium Galaxy devices, increased sales of mid-range smartphones, and increased marketing costs.
  3. How did Samsung’s consumer electronics division perform in Q3?

    • It fell short of expectations due to declining average selling prices for TVs and premature end to the peak season for air conditioners.
  4. What is Samsung’s strategy to improve its mobile business in 2015?

    • Enhancing product competitiveness for each price tier, focusing on differentiated technologies and designs, and diversifying its wearables business.
  5. How has Apple’s recent performance impacted Samsung?

    • Apple’s larger screen iPhones have attracted customers away from Samsung’s devices.
  6. What are the key challenges facing Samsung in the smartphone market?

    • Saturation in the high-end market, intensifying pressure on the low end, and competition from low-cost phone vendors.
  7. How many smartphones did Samsung ship in Q3?

    • Analysts estimate between 78 million to 81 million units.
  8. What was the average selling price for Samsung’s smartphones in Q3?

    • The average selling price declined due to higher sales of mid-range smartphones.
  9. Did Samsung release the Galaxy Note 4 globally in Q3?

    • No, the Galaxy Note 4 was released in limited markets during the quarter.
  10. How did Samsung’s operating profit compare to analysts’ projections?

    • It fell short of the 5.1 trillion won projected by analysts.
  11. What impact did the Galaxy Note 4 have on Samsung’s earnings in Q3?

    • Only a “marginal impact” due to its late release.
  12. What new product strategies is Samsung considering to regain market share?

    • Smartphones with flexible displays, metal frames, and streamlined strategic models in each price category.


Samsung’s Q3 financial results revealed a significant decline in profits, primarily due to intense competition in the smartphone market. Despite efforts to offset the decline through cost-cutting measures, Samsung’s profits fell by 74% to $3.9 billion compared to the previous year. The company’s mobile business, which accounts for two-thirds of its revenue, faced challenges, including lower demand for its premium Galaxy devices and increased sales of mid-range smartphones.

Apple’s recent success with its larger iPhone 6 and 6 Plus models further contributed to Samsung’s struggles. However, the company remains optimistic about its future as it anticipates growth in its display and components businesses. Samsung’s plans involve enhancing its smartphone competitiveness through differentiated technologies and improved product competitiveness at various price points.

Despite the challenges in its mobile business, Samsung remains a dominant player in the technology industry. Its diverse product portfolio, including TVs, home appliances, wearables, and semiconductor components, provides a solid foundation for growth. The company is committed to innovation and plans to utilize new materials, designs, and strategic partnerships to strengthen its position in the market.