In the competitive world of smartphones, Samsung faced unexpected challenges with the Galaxy S6 and S6 Edge. Despite critical acclaim for its innovative features, like metal casings and curved screens, sales did not meet initial expectations. As a result, Samsung announced plans to adjust prices to sustain sales momentum and introduce new smartphone models across various price points.


  1. What challenges did Samsung face with the Galaxy S6 and S6 Edge?
    Despite critical acclaim, Samsung encountered lower than expected demand for the Galaxy S6 and S6 Edge, leading to a need for price adjustments and diversification of its product range.

  2. How did Samsung respond to the market challenges?
    Samsung announced plans to adjust the prices of the Galaxy S6 and S6 Edge to maintain sales momentum. Additionally, the company aimed to introduce new high-end, middle-range, and low-end smartphones to cater to diverse consumer segments.

  3. What impact did the price adjustment have on Samsung’s earnings?
    The price adjustment and market challenges resulted in a decrease in sales for Samsung’s IT and mobile division in the second quarter, affecting the company’s overall revenue and profit margins.

  4. How did the competition influence Samsung’s smartphone sales?
    Samsung faced tough competition from rivals like Apple, as consumer preferences shifted towards other brands in the market. The emergence of low-cost handset vendors further intensified the competition in the smartphone industry.

  5. What were the sales figures for Samsung’s smartphones during the challenging period?
    Despite not disclosing specific sales figures, analysts estimated that Samsung shipped between 71 million to 76 million smartphones in the second quarter, reflecting a decline in market share compared to previous years.

  6. What strategy did Samsung employ to differentiate the Galaxy S6 and S6 Edge from previous models?
    Samsung incorporated metal casings and curved screens in the Galaxy S6 and S6 Edge, departing from the traditional plastic designs. The company also utilized its processors instead of outsourcing chips, aiming to enhance its financial performance.

  7. How did the market respond to the Galaxy S6 and S6 Edge compared to previous models like the Galaxy S5?
    Following the lukewarm reception of the Galaxy S5, Samsung anticipated a better market response to the Galaxy S6 and S6 Edge. Despite initial optimism, sales did not meet the company’s projections.

  8. What challenges did Samsung face in the production of the Galaxy S6 Edge?
    Production challenges arose due to the anticipated popularity of the Galaxy S6 Edge and complexities in manufacturing its unique curved screen, impacting the overall supply chain and availability of the device.

  9. What were the expectations regarding the demand for the Galaxy S6 lineup?
    Samsung’s mobile chief, JK Shin, expressed optimism about the demand for the Galaxy S6 lineup, expecting a higher reception than initially planned. However, the actual market response fell short of these expectations.

  10. How did Samsung aim to address the changing market trends in the smartphone industry?
    Samsung’s strategy involved diversifying its smartphone portfolio to include a range of models across different price points, catering to varying consumer preferences and competitive dynamics in the market.

  11. What were the key features that differentiated the Galaxy S6 and S6 Edge from competitors’ smartphones?
    The Galaxy S6 and S6 Edge stood out for their premium design elements, such as metal casings and curved screens, offering consumers a unique and visually appealing alternative in a crowded smartphone market.

  12. What were the prospects for Samsung’s smartphone division following the challenges with the Galaxy S6 and S6 Edge?
    Despite the setbacks with the Galaxy S6 series, Samsung remained committed to innovation and product development in its smartphone division, looking ahead to future releases and strategies to regain market traction.


In a dynamic market environment, Samsung’s experience with the Galaxy S6 and S6 Edge highlighted the importance of adaptability and innovation in the competitive smartphone industry. Despite facing challenges in meeting sales targets and market expectations, Samsung’s response to adjust prices and diversify its product range demonstrated a proactive approach to sustaining growth.

As consumers continue to seek diverse options in smartphones, Samsung’s strategy to introduce new models across different price segments reflects a commitment to meeting evolving market trends. By incorporating premium design features and leveraging in-house technologies, Samsung aimed to differentiate its products and enhance its competitiveness against rival brands.

Looking ahead, Samsung’s focus on enhancing its smartphone portfolio and addressing production challenges underscores a long-term vision for growth and market resilience. As the company navigates through market dynamics and consumer preferences, continued innovation and strategic planning will be crucial in driving Samsung’s success in the ever-evolving smartphone landscape.

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