Apple’s success in the smartphone market has been on the rise, with the Gartner report revealing that the tech giant’s new iPhones propelled it to the top spot in the fourth quarter of 2014. Apple’s market share surged to 20.4 percent during this period, surpassing Samsung, whose market share dropped to 19.9 percent. The iPhone 6 and iPhone 6 Plus drove Apple’s record-breaking sales, particularly in the US and China, where demand soared. This success highlighted the shift towards larger smartphone screens and the impact of Chinese competitors like Huawei and Xiaomi.


  1. What contributed to Apple’s high percentage of smartphone sales in the fourth quarter?

    • Apple’s success can be attributed to the strong demand for its new iPhone models, the iPhone 6 and iPhone 6 Plus, especially in the US and China.
  2. How did Apple’s market share compare to Samsung’s in the fourth quarter of 2014?

    • Apple surpassed Samsung in market share during this period, with a 20.4 percent share compared to Samsung’s 19.9 percent.
  3. Which iPhone models led Apple’s sales in the fourth quarter?

    • The iPhone 6 and iPhone 6 Plus were the key drivers of Apple’s sales success in the fourth quarter.
  4. What impact did the new iPhones have on existing Apple users and potential buyers?

    • The new iPhones prompted existing users to upgrade and attracted buyers looking for larger screens to consider Apple as an alternative to Android.
  5. Why did Apple’s decision to increase the display size of its smartphones pay off?

    • The move to larger screens proved successful for Apple as it helped regain market share lost to competitors like Samsung.
  6. How did Chinese smartphone vendors affect the market competition?

    • Chinese vendors such as Huawei and Xiaomi posed a challenge to established players by offering quality devices at competitive prices.
  7. Which companies secured the third, fourth, and fifth positions in smartphone sales during the fourth quarter?

    • Lenovo, Huawei, and Xiaomi claimed the third, fourth, and fifth positions respectively in smartphone sales.
  8. What factors contributed to Samsung’s market dominance in 2014?

    • Samsung dominated the smartphone market in 2014 but faced a decline in market share and sales throughout the year.
  9. What challenges did Samsung encounter in maintaining its market share?

    • Samsung faced difficulties in retaining its share of premium smartphone users, leading to a downward trend in market share.
  10. What new flagship smartphones did Samsung introduce to compete with Apple’s iPhone?

    • Samsung launched the Galaxy S6 and Galaxy S6 Edge as its latest flagship models, aiming to challenge Apple’s market dominance.
  11. What features distinguish the Galaxy S6 and Galaxy S6 Edge from previous Samsung models?

    • The new models boasted high-resolution displays, metal frames, enhanced fingerprint scanners, and Samsung Pay as an Apple Pay alternative.
  12. How will the competition between Samsung and Apple unfold in the upcoming quarters?

    • The rivalry between Samsung’s new Galaxy S6 lineup and Apple’s iPhone 6 will be one to watch in the following quarters to determine market leadership.


The article highlights Apple’s stellar performance in the smartphone market, fueled by the success of its iPhone 6 and iPhone 6 Plus models. With a surge in market share and record-breaking sales, Apple outpaced Samsung in the fourth quarter of 2014. The shift towards larger screens and the competitive landscape with Chinese vendors like Huawei and Xiaomi have reshaped the industry dynamics. Samsung faced challenges in maintaining its market share amidst increasing competition. The introduction of Samsung’s Galaxy S6 and Galaxy S6 Edge sets the stage for an intriguing battle with Apple in the coming months. As the smartphone market evolves, consumers can anticipate innovative offerings and heightened competition between these tech giants. For more insights and updates on the latest in the tech world, visit our website.