Introducing the latest from – the all-new Samsung Galaxy A Series lineup, delivering cutting-edge features at a pocket-friendly starting price of $110. These smartphones cater to budget-conscious consumers, offering a compelling alternative as we await Apple’s upcoming affordable handset.

With a focus on catering to diverse consumer needs, Samsung’s A Series boasts six smartphones making their way to the US market. Known for its cost-effective approach compared to the high-end Galaxy S and Galaxy Note series, the A Series presents a range of options from the entry-level Galaxy A10 to the premium Galaxy A51 priced at $400. Additionally, Samsung introduces two 5G models, the Galaxy A51 5G at $500 and the Galaxy A71 5G at $600, positioning them as some of the most budget-friendly 5G devices available.

Featuring Samsung’s signature curved displays, fast charging technology, and a variety of camera enhancements, these devices cater to various user preferences. The inclusion of 3.5mm headphone jacks further enhances the user experience. Scheduled for a staggered release, starting with the Galaxy A01 and A51 at Verizon, followed by the 5G variants later this summer, Samsung aims to provide an inclusive range for consumers seeking a balance between innovation and affordability.

In light of the current global landscape impacted by the COVID-19 pandemic, Samsung’s commitment to offering accessible technology underscores the importance of staying connected and informed in these challenging times. With a focus on essentials such as immersive displays and long-lasting batteries, the Galaxy A Series sets a new standard for value-driven innovation, ensuring that users can enjoy top-tier features without compromising on quality.

A Shift in Smartphone Trends

In recent years, major players in the smartphone industry, such as Samsung and Apple, have been gradually increasing the prices of their devices. However, amidst financial considerations, consumers may be hesitant to invest in a new phone with a hefty price tag, especially during the current economic climate. Even preceding the global pandemic, individuals were already prolonging the lifespan of their phones or opting for more budget-friendly alternatives.

The impact of the coronavirus outbreak has further exacerbated this situation by disrupting both production and sales, while also impeding the widespread adoption of 5G technology. Notably, smartphone shipments experienced a significant decline in February, marking a record decrease of 38% to 61.8 million units, as reported by Strategy Analytics. The effects of COVID-19 were particularly pronounced in China, a key market and manufacturing hub for the industry.

Projections for the year indicate a substantial decrease in phone sales, reaching a low not seen in a decade. According to CCS Insights, mobile phone shipments, encompassing traditional flip phones, are expected to decline by 13% to 1.57 billion units in 2020. Similarly, smartphone shipments are anticipated to drop by approximately 11% to 1.26 billion units for the same period.

Overview of Samsung’s Business Impact Amid COVID-19

In recent updates, Samsung has shed light on the effects of the COVID-19 pandemic on its operations, providing valuable insights into the tech industry’s current landscape. While the company foresees an increase in sales for the March quarter compared to the previous year, the figures may not align entirely with expectations from Wall Street. Samsung has hinted at a potential boost in sales attributed to robust memory chip demands, although its smartphone sector experienced a downturn.

Despite these fluctuations, smartphones remain a staple in today’s society, catering to a diverse audience beyond just those seeking the latest high-end models. Market analysts, such as Neil Shah from Counterpoint Research, anticipate a shift in consumer timelines, with some postponed purchases expected to materialize later in the year. Shah also expressed optimism about the US market’s resilience in the latter half of the year, particularly in ramping up product launches and market recovery.

Cheaper 5G Devices

As the demand for more affordable 5G phones rises, companies are seizing the opportunity to cater to this market segment. The initial wave of 5G devices entering the market came at a premium price point. For instance, Samsung’s Galaxy S10 5G, launched last year, was priced at $1,299, significantly higher than its 4G counterpart, the S10, which started at $900. This year, Samsung’s Galaxy S20 lineup, all equipped with 5G capabilities, starts at $1,000.

Samsung’s venture into the more budget-friendly 5G market was evident with the release of the Galaxy A90, the first 5G device in its A Series, which debuted in Europe with a price tag of 749 euros (around $830). The introduction of Samsung’s A51 and A71 5G phones further solidifies its commitment to offering affordable 5G options, aligning closer with the pricing strategies of companies like TCL, a well-known brand in the TV industry.

Brand Price Launch Region
Samsung Galaxy A90 749 euros (about $830) Europe
TCL $399 (£399, approximately AU$800) Upcoming US Launch

TCL, primarily recognized for its television sets, recently announced its plans to introduce its first TCL-branded 5G phone in the US market, priced at $399 (£399, approximately AU$800) later this year. By setting an aggressive price point, TCL aims to swiftly appeal to consumers and enhance its brand presence beyond its established BlackBerry and Alcatel labels.

Looking ahead, Apple is anticipated to unveil a new, more cost-effective iPhone model imminently. Speculations suggest that this device will build upon the success of the beloved iPhone SE from 2016, though it may not feature 5G connectivity. The projected price for the 2020 iPhone SE is expected to mirror its predecessor at $399 (likely £399 or AU$699), maintaining affordability while offering a reliable user experience.

Samsung has unveiled its latest A Series phones, setting a benchmark that other companies may find challenging to match in the US market. The A51 5G, priced at $500, boasts a 6.5-inch FHD Plus Super AMOLED Infinity-O display, a quad-camera setup with a 48-megapixel main lens, and 15-watt fast charging. On the other hand, the A71 5G, available at $600, features a larger 6.7-inch FHD Plus Super AMOLED Plus Infinity-O display, a quad-camera array with a 64-megapixel main lens, and 25-watt fast charging. Both models offer 128GB internal storage, 6GB RAM, 4,500-mAh batteries, and on-screen optical fingerprint sensors, with the option to expand storage up to 1TB via microSD slots.

Moreover, Samsung’s Galaxy A lineup commences at $110, catering to a diverse range of budgets. The LTE version of the Galaxy A51 shares many features with its 5G counterpart but comes with a 4,000-mAh battery, 4GB RAM, and expandable memory up to 512GB, all at a price of $400. The Galaxy A01, priced at $110, offers a 5.7-inch HD Plus Infinity-V display, dual rear cameras, and a 5-megapixel front camera, appealing to users seeking affordable options with decent specifications.

Looking ahead, Samsung is gearing up to introduce two more models this summer: the $180 Galaxy A11 and the $250 Galaxy A21. The A11 presents a 6.4-inch HD Plus Infinity-O display, a 4,000-mAh battery, 32GB internal storage, and 2GB RAM, accompanied by versatile camera features. Meanwhile, the A21 boasts a 6.5-inch HD Plus Infinity-O display, 4,000-mAh battery, 3GB RAM, and sophisticated camera capabilities, making it a compelling choice for users with diverse preferences.

AT&T, in collaboration with Cricket Wireless and AT&T Prepaid, will offer the Galaxy A01 and A11, expanding the reach of Samsung’s budget-friendly smartphones. Stay tuned for further details on pricing and availability from AT&T. The initial release date for these phones was April 8, with subsequent updates including AT&T’s upcoming availability, reinforcing the brand’s commitment to delivering innovative solutions to consumers.Samsung has announced its latest A series phones for the US, catering to budget-conscious consumers. The lineup offers a range of affordable options, including both 4G LTE and 5G models. These phones feature Samsung’s signature curved displays, fast charging capabilities, and essential features like headphone jacks.


1. What is the price range of Samsung’s Galaxy A series phones in the US?
The Galaxy A series phones start at $110 for the Galaxy A10 and go up to $600 for the Galaxy A71 5G.

2. What are the key features of the Galaxy A series phones?
The phones boast curved displays, fast charging, multiple camera lenses, larger batteries, and 3.5mm headphone jacks.

3. When will the Galaxy A series phones be available in the US?
The Galaxy A01 and A51 will be released first, with the rest of the lineup launching later this summer.

4. How does the A series compare to Samsung’s other flagship devices?
The A series is more budget-friendly compared to Samsung’s premium Galaxy S and Galaxy Note devices.

5. What impact has the COVID-19 pandemic had on smartphone sales?
The pandemic has caused a slowdown in smartphone sales, with people opting for more affordable devices and delaying upgrades.

6. What are the advantages of cheaper 5G devices in the market?
Companies like Samsung and TCL are offering more affordable 5G phones, providing consumers with access to advanced technology at lower price points.

7. What are the specifications of Samsung’s new 5G phones in the A series?
The A51 5G and A71 5G feature large Super AMOLED displays, quad-camera setups, fast charging support, and ample storage options.

8. Which carriers will offer the Galaxy A series phones in the US?
Verizon will be the first carrier to offer the Galaxy A01 and A51, with other carriers like AT&T also planning to carry select models.

9. How do the LTE versions of the A series phones differ from their 5G counterparts?
The LTE versions offer similar specs but with slight variations in battery capacity, RAM, and expandable memory options.

10. What are the price points of the Galaxy A11 and A21 models?
The Galaxy A11 is priced at $180, while the A21 is priced at $250, offering a range of features including multiple cameras and large displays.

11. Which other companies are competing in the market for affordable 5G phones?
Apart from Samsung, TCL has announced plans to launch its own TCL-branded 5G phone in the US at a competitive price point.

12. How does the Galaxy A series lineup cater to the mid-tier consumer segment?
Samsung aims to provide consumers with a balance of great technology and value, focusing on essentials like display size and battery life.


The Samsung Galaxy A series offers a diverse range of budget-friendly smartphones, including both 4G LTE and 5G models. These phones prioritize essential features like large displays, long battery life, and multiple camera lenses, catering to consumers who seek a balance between technology and affordability. As the smartphone market adapts to the impact of the COVID-19 pandemic, the availability of cheaper 5G devices presents an opportunity for companies to attract budget-conscious buyers. With Samsung’s new A series lineup, consumers can access advanced features at more accessible price points, making technology more inclusive and affordable for a wider audience. Explore the Galaxy A series today and discover a new standard of value and innovation in the smartphone industry.