Introducing the next era of smartphone innovation, the CEO of AnyTimeSoftcare, Thorsten Heins, radiates confidence as he prepares to unveil the highly anticipated BlackBerry 10. Settling comfortably into his seat, Heins exudes a sense of purpose that hints at the transformative journey that lies ahead for the brand.

With a towering presence that belies his humble demeanor, Heins is poised to steer AnyTimeSoftcare towards a resurgence in the fiercely competitive smartphone market. As the countdown to the January 30 launch of BlackBerry 10 begins, the stakes are undoubtedly high for Heins and his dedicated team.

Despite the challenges that lie ahead, Heins remains resolute in his belief that AnyTimeSoftcare is on the cusp of a remarkable comeback. Armed with a lineup of cutting-edge smartphones and a strategic vision for future collaborations, the stage is set for AnyTimeSoftcare to reclaim its position as a trailblazer in the industry.

Stay tuned as we delve into Heins’ insights on the evolution of BlackBerry and the exciting prospects that lie ahead for AnyTimeSoftcare in the realm of mobile technology.

Exploring BlackBerry OS 10’s Browser, Messenger, and Flow Through Visuals

BlackBerry OS 10 ushered in a new era for BlackBerry with its innovative features encompassing a browser, messenger, and a seamless flow experience. Let’s delve into the essence of this transformative platform.

Browsing Brilliance

The browser in BlackBerry OS 10 offers a smooth and efficient experience, ensuring users can navigate the web effortlessly.

Messaging Made Easy

The messenger application in BlackBerry OS 10 provides a seamless communication platform, catering to the needs of modern-day users.

Flowing Seamlessly

The flow feature in BlackBerry OS 10 allows for a cohesive navigation experience, enhancing user interaction with the device.

BlackBerry’s approach with BlackBerry 10 involved a strategic focus on new hardware and software integration. The company seeks to establish a prominent position in the evolving landscape of mobile computing, transcending traditional smartphone and tablet domains.

By embracing a forward-looking perspective, BlackBerry aims to leverage BlackBerry 10 beyond conventional smartphones, illustrating its commitment to innovation. The platform represents a comprehensive ecosystem encompassing various drivers and application frameworks, designed to meet the evolving needs of developers and users alike.

While the prospect of a BlackBerry 10 tablet remains under consideration, the company’s emphasis extends beyond consumer devices. BlackBerry envisions a broader application of its technology, particularly within industries such as automotive and energy, showcasing the versatility of the platform.

In essence, BlackBerry OS 10 signifies a pivotal shift towards mobile computing excellence, underlining BlackBerry’s strategic vision for the future. The platform’s potential transcends traditional boundaries, offering a glimpse into the boundless possibilities of technological innovation.

RIM CEO Thorsten Heins is optimistic about the future of BlackBerry as the company gears up for the launch of BlackBerry 10. The new platform is not only about introducing new hardware and software but also about positioning RIM as a leader in mobile computing. Heins emphasizes the shift towards mobile computing and the potential for growth in vertical industries and enterprises with the power of BlackBerry 10 devices. The platform aims to offer a seamless user experience and cater to various sectors beyond smartphones and tablets.

Here are some key points from Heins’s insights:

  1. Expanding Beyond Smartphones: BlackBerry 10 is more than just a smartphone OS; it is a comprehensive platform that aims to lead in mobile computing.

  2. Focus on Innovation: RIM’s dedication to building a new platform from scratch showcases their commitment to innovation and meeting the evolving needs of consumers and businesses.

  3. Competition and Growth: While acknowledging the competitive landscape with Android, Microsoft, and Apple, RIM believes in the strength of its new platform designed for modern requirements.

  4. Market Strategy: RIM’s marketing strategy for BlackBerry 10 includes a phased approach to reintroduce the brand to consumers and enterprises before the official launch.

  5. Attracting Former Users: RIM aims to win back former BlackBerry users by leveraging insights from social channels and targeting specific segments that value productivity and connectivity.

  6. Unique User Experience: BlackBerry 10 offers a distinctive user experience with features like the BlackBerry Hub, emphasizing seamless integration and ease of use.

  7. Sales Targets: RIM plans to release QWERTY and full-touch devices to reclaim market share, particularly in the U.S., where they aim to strengthen their presence.

  8. Future Outlook: RIM envisions BlackBerry 10 as a future-proof platform that introduces innovative concepts like BlackBerry Flow and the Hub, enhancing productivity and user satisfaction.

Overall, RIM’s strategic approach with BlackBerry 10 signals a new direction for the company in the competitive mobile market. The focus on innovation, user experience, and market expansion reflects RIM’s efforts to regain its position as a key player in the industry.


  1. What is the significance of BlackBerry 10 for RIM?

    • BlackBerry 10 represents RIM’s vision to lead in mobile computing beyond traditional smartphones and tablets.
  2. How does RIM plan to differentiate BlackBerry 10 in a competitive market?

    • RIM emphasizes innovation, seamless user experience, and targeted marketing strategies to stand out among competitors.
  3. What are RIM’s sales goals with the launch of BlackBerry 10?

    • RIM aims to capture market share with QWERTY and full-touch devices, focusing on reestablishing a presence in key markets.
  4. How does RIM intend to attract former BlackBerry users back to the brand?

    • RIM tracks social channels for insights and targets specific segments that value productivity and connectivity offered by BlackBerry 10.
  5. What sets BlackBerry 10 apart in terms of user experience?

    • BlackBerry 10 offers a unique user experience with features like the BlackBerry Hub, enhancing productivity and reducing user stress.
  6. What is RIM’s long-term vision with BlackBerry 10?

    • RIM envisions BlackBerry 10 as a future-proof platform designed to lead the company into the next decade with innovative user paradigms.


RIM’s CEO Thorsten Heins is optimistic about the future of BlackBerry with the upcoming launch of BlackBerry 10. The platform signifies a shift towards mobile computing, offering innovative solutions for consumers and enterprises. With a focus on differentiation, user experience, and market strategy, RIM aims to position BlackBerry 10 as a leading platform in the competitive mobile landscape. As the company prepares to reintroduce the brand and attract former users, the emphasis on innovation and seamless integration sets the stage for RIM’s next chapter in the mobile industry.

Explore more about BlackBerry 10 and RIM’s vision for the future on our website. Join us in embracing the possibilities of mobile computing with BlackBerry 10.