Google’s Android system has risen to the second position in the U.S. consumer smartphone market, surpassing Apple’s iPhone operating system, as reported by the research firm NPD Group. Android devices accounted for 28 percent of units sold in the first quarter of 2010, while BlackBerry devices held the top spot with 36 percent, and Apple’s iPhone fell to third place with 21 percent.


  1. What was the market share of Android devices in the U.S. consumer smartphone market in the first quarter of 2010?

    • Android devices accounted for 28 percent of units sold.
  2. Which operating system was in the top spot in the U.S. consumer smartphone market during this period?

    • BlackBerry devices with RIM’s operating system held the top spot.
  3. What percentage of the market did Apple’s iPhone hold in the first quarter of 2010?

    • Apple’s iPhone secured 21 percent of the market share.
  4. What factors contributed to the growth of Android devices?

    • The availability of Android devices on major U.S. carrier networks, especially Verizon Wireless, played a significant role.
  5. Which carriers played a crucial role in promoting Android devices?

    • Verizon Wireless and T-Mobile USA prominently featured Android phones in their offerings.
  6. How did Verizon Wireless contribute to the success of Android?

    • Verizon Wireless’s marketing campaigns, including buy-one-get-one free promotions for Android devices like the Motorola Droid, significantly boosted Android sales.
  7. What did analyst Ross Rubin attribute Android’s success to?

    • Ross Rubin attributed Android’s success to the support and promotions from major U.S. carriers, particularly Verizon Wireless.
  8. Which devices were highlighted for their strong sales during this period?

    • Motorola Droid, HTC Droid Eris, and RIM’s BlackBerry Curve were noted for their strong sales.
  9. What percentage of smartphone sales did AT&T and Verizon Wireless account for?

    • AT&T accounted for about 32 percent, while Verizon Wireless held 30 percent of smartphone sales.
  10. How did Apple’s iPhone perform in terms of sales during this period?

    • AT&T reported significant activations and sales of iPhones, contributing to positive subscriber growth.
  11. What potential opportunity could enhance iPhone sales further in the U.S. market?

    • The availability of the iPhone on other carrier networks, such as Verizon Wireless, could potentially boost sales.
  12. How could the market share of Apple’s iPhone be affected with expanded carrier availability?

    • Analysts suggest that if the iPhone were available on Verizon Wireless, Apple could further increase its market share, leveraging the iPhone’s current popularity.


The landscape of the U.S. consumer smartphone market in 2010 witnessed Google’s Android system surpassing Apple’s iPhone OS, claiming the second position. Factors such as Android’s availability across major carrier networks, notably Verizon Wireless, and strategic marketing promotions played a pivotal role in Android’s growth. Analysts highlighted the strong performance of devices like the Motorola Droid and HTC Droid Eris. While Apple’s iPhone remained popular, potential expansion to other carriers could propel its market share further. The dynamics of carrier partnerships continued to shape smartphone sales, emphasizing the significance of network availability in driving consumer choices.

For more insights on the evolving smartphone market and the impact of carrier networks on device popularity, visit our website for the latest updates and trends.