Introducing the latest innovation in wireless audio technology from the NuraTrue Pro Earbuds. As the industry buzzes with excitement over the promise of CD-quality lossless audio via Bluetooth, consumers are eager to experience this groundbreaking advancement. With the recent unveiling of Qualcomm’s aptX Lossless technology, the anticipation for high-fidelity wireless audio has reached new heights.

Australia-based Nura has stepped up to the plate with the NuraTrue Pro buds, set to hit the market soon. Priced at $329 (£299, AU$499), these earbuds offer a glimpse into the future of audio quality. Early birds can snag a pair for $219 through a Kickstarter campaign, although it’s essential to tread carefully with crowdfunding endeavors.

Curious to test the waters, I dived into the world of Bluetooth lossless audio with the NuraTrue Pro buds. Paired with various devices, including the iPhone Pro 13 and the Motorola Edge Plus 2022, which boasts Qualcomm’s Snapdragon Sound technology, these earbuds promised a truly immersive audio experience. However, the reality of aptX Lossless compatibility turned out to be a bit more complex than expected.

Testing With the Hardware I Have

When evaluating the performance of the NuraTrue Pro earbuds, I conducted tests using the Qobuz music service for high-resolution Bluetooth streaming. To ensure accurate high-resolution streaming, I downloaded 24-bit (96kHz) tracks onto the Motorola Edge Plus 2022 and then streamed these local files via Bluetooth to the NuraTrue Pro. The Edge Plus 2022 indicated the use of aptX Adaptive for Bluetooth streaming, suggesting a near-lossless audio experience.

Nura NuraTrue earbuds in their charging case
Nura NuraTrue earbuds in their charging case

Not only did I test with the Motorola Edge Plus 2022, but I also utilized an iPhone 13 Pro to stream the same tracks through Bluetooth, using the AAC audio codec. While the Edge Plus 2022 theoretically provides higher fidelity, the difference in audio quality was subtle. Some tracks exhibited enhanced texture and depth with the Edge Plus 2022, though the overall experience on the iPhone 13 Pro remained commendable, indicating minimal disparity perceptible to most users.

The NuraTrue Pro, an upgraded version of the original NuraTrue earbuds priced at $200, boast enhanced features such as superior voice call quality, improved noise cancellation, sound quality, and extended battery life of up to 8 hours compared to the original’s 6 hours. Additionally, they offer IPX4 splash resistance, wireless charging, and multipoint Bluetooth connectivity for seamless audio switching between two paired devices. This versatility proved advantageous during my comparative assessments.

  • The NuraTrue Pro’s design, featuring a chrome-like ceramic ring, enhances both aesthetics and functionality.
  • Improved voice call performance, noise-canceling capabilities, and extended battery life amplify the overall user experience.
  • Enhanced personalization features, including manual EQ settings and adjustable bass levels, cater to individual audio preferences. The “immersive” mode in the app allows users to fine-tune their listening experience.
  • Moreover, the inclusion of a high-gain switch for volume optimization and a transparency mode for ambient noise regulation further enriches the user’s control over their auditory environment.

There has been a significant buzz surrounding the arrival of lossless audio quality in the realm of wireless Bluetooth streaming. Consumers are eager to learn if upcoming Apple earbuds and headphones will support this feature, especially after Qualcomm’s recent announcement introducing lossless Bluetooth audio streaming with aptX Lossless. New earbuds that support aptX Lossless are gradually making their way to the market, such as the NuraTrue Pro buds from Australia-based Nura, set to be released in October at an official price of $329 (£299, AU$499), with an early-bird Kickstarter price of $219. While Nura is a reputable headphone brand, it’s essential to be cautious when supporting crowdfunding campaigns, as they come with inherent risks. Understanding the policies of platforms like Kickstarter before backing any campaign is crucial to safeguarding your rights and potential refunds.


  1. What is lossless audio quality in Bluetooth streaming?
    Lossless audio quality in Bluetooth streaming refers to the transmission of uncompressed audio data without any loss of quality during the process.

  2. What is aptX Lossless, and how does it differ from other Bluetooth codecs?
    aptX Lossless is a new feature within Qualcomm’s aptX Adaptive technology designed to deliver CD-quality lossless audio over Bluetooth. It sets itself apart by offering bit-perfect 16-bit 44.1kHz audio quality.

  3. Which devices are expected to support aptX Lossless in the future?
    Several high-end Android models, including the Motorola Edge 30 Ultra, OnePlus 10 Ultra, Samsung Galaxy Z Flip 4 and Fold 4, Asus ROG Phone 6, as well as upcoming ZTE and Xiaomi models, are anticipated to support aptX Lossless.

  4. How does the NuraTrue Pro utilize Qualcomm’s latest Bluetooth technology?
    The NuraTrue Pro integrates the latest-generation Qualcomm QCC5171 Bluetooth 5.3 system on a chip to enable the transmission of uncompressed, bit-perfect audio quality over Bluetooth.

  5. What improvements do the NuraTrue Pro offer compared to their predecessors?
    The NuraTrue Pro boasts enhanced voice-calling performance, improved noise-canceling, sound quality, and extended battery life of up to 8 hours. They also feature IPX4 splash-proofing, wireless charging, and multipoint Bluetooth pairing for seamless connectivity.

  6. What unique features does the NuraTrue Pro’s personalized sound technology offer?
    The NuraTrue Pro incorporates advanced hearing personalization features that allow users to customize EQ settings, adjust bass levels, and activate transparency mode for an optimized audio experience tailored to individual preferences.

  7. How do the NuraTrue Pro earbuds compare to other premium earbuds on the market?
    While the NuraTrue Pro earbuds deliver impressive sound quality with a warm, bass-forward profile and customizable audio settings, there are alternative options like the Beyerdynamic Free Byrd earbuds that offer superior clarity and accuracy in sound reproduction.

  8. Are Snapdragon Sound and aptX Lossless essential for determining sound quality in earbuds?
    While Snapdragon Sound and aptX Lossless contribute to audio quality, factors like hardware design and driver configurations play a significant role in determining the overall sound performance of earbuds.


The introduction of lossless audio quality in Bluetooth streaming has sparked curiosity among consumers seeking an elevated audio experience. With Qualcomm’s aptX Lossless technology paving the way for CD-quality audio transmission over Bluetooth, upcoming earbuds like the NuraTrue Pro are set to offer exceptional sound quality and innovative features. The NuraTrue Pro’s integration of Qualcomm’s latest Bluetooth technology, personalized sound enhancements, and advanced functionalities make them a compelling choice for audiophiles and music enthusiasts. Despite the evolving landscape of wireless audio technology, it’s essential to consider various factors beyond just codecs and standards when evaluating the performance of premium earbuds. As the market continues to evolve, exploring different options and understanding individual preferences will ultimately lead to finding the ideal audio companion for your listening pleasure. Visit our website to explore the latest audio innovations and discover your perfect audio companion today.