Nokia’s Strategic Initiative and Workforce Restructuring

Nokia has recently announced its plans to restructure its operations by reducing its workforce by 10,000 positions by the end of 2013. This decision is part of a broader strategy aimed at enhancing the company’s overall efficiency and competitiveness. The restructuring efforts will involve the closure of certain facilities, consolidation of manufacturing operations, and streamlining of various functions within the organization.


  1. Why is Nokia cutting 10,000 positions?
    Nokia is cutting 10,000 positions as part of its strategic initiative to rescale its operations for long-term competitiveness and sustainability.

  2. How will the workforce reduction impact employees?
    Nokia has expressed its commitment to supporting affected employees by providing them with necessary assistance, options, and guidance to explore new opportunities.

  3. What are the key elements of Nokia’s restructuring strategy?
    Nokia’s strategy includes focusing on investments in its Lumia smartphones, enhancing competitiveness in feature phones, and expanding its presence in location-based services.

  4. How much is Nokia expecting to save through the layoffs and consolidation?
    Nokia anticipates annual savings of about 3 billion euros ($3.77 billion) by the end of 2013 as a result of the restructuring efforts.

  5. Who are the executives leading Nokia’s operational changes?
    Juha Putkiranta has been appointed as executive vice president of operations, Timo Toikkanen as executive vice president of Mobile Phones, and Chris Weber as executive vice president of sales and marketing.

  6. What is the outlook for Nokia’s Devices & Services operating earnings margin?
    Nokia has revised its operating earnings margin outlook for the second quarter to below negative 3 percent due to challenging industry dynamics.


In response to evolving market conditions, Nokia has announced a significant restructuring plan that includes reducing its workforce by 10,000 positions and implementing operational changes to drive long-term growth and competitiveness. The company is focusing on strategic investments in its smartphone offerings, feature phones, and location-based services to meet consumer demands effectively. Nokia remains committed to supporting its employees through this transition while aiming to achieve substantial cost savings and operational efficiencies. Despite short-term challenges, Nokia is optimistic about its future prospects and is determined to navigate through the current industry landscape.

To stay updated on Nokia’s transformation journey and industry developments, visit our website for more insights and updates.