Still lacking was the much-anticipated iTunes-compatible phone that was initially revealed by the partnership between Apple Computer and the company a year prior. In response to the heightened anticipation surrounding this device, Motorola’s Chief Executive Officer, Ed Zander, mentioned that the product would be available through major operators by the end of the current quarter. However, he clarified that it was not yet prepared for an official launch.

Zander humorously acknowledged the ongoing speculation, stating, “Every time I talk about that, I end up putting my foot in my mouth.” He assured that while the iTunes phone would not be unveiled that day, it was indeed in development and on its way. The wireless products unveiled by Motorola on that day included the Moto Q, a sleek mobile phone with a QWERTY keyboard, the Razrwire eyewear for wireless connections, Motorola WiMax for wireless broadband, Ojo video phone, and the Rokr music phones.

Microsoft CEO Steve Ballmer also made an appearance through video to promote Microsoft’s mobile operating system in collaboration with Motorola for the new Q device. Despite the hype surrounding the iTunes phone, continuous delays had raised concerns about the demand for the product.

Unlike the MP3 player market, where consumers directly purchase devices, phone handset manufacturers primarily cater to wireless carriers who subsidize phones for subscribers. These carriers are keen on offering music services to attract users and promote the use of their broadband data networks. However, the iTunes phone’s design, allowing music transfer from computers rather than over the air, was seen as less appealing to carriers aiming to drive network usage.

The article hinted at a potential oversight by Motorola and Apple regarding carriers’ revenue interests. The latest iTunes jukebox software update hinted at forthcoming phone support, yet specific details remained undisclosed.

Overall, the collaboration between Apple and Motorola to develop the iTunes phone faced delays and speculation, highlighting the intricate dynamics between handset manufacturers, wireless carriers, and consumer preferences in the evolving mobile technology landscape.


  1. What products were announced by Motorola in partnership with Apple?
    Motorola unveiled several products, including the Moto Q, Razrwire eyewear, Motorola WiMax, Ojo video phone, and Rokr music phones.

  2. When did Motorola’s Chief Executive Officer hint at the availability of the iTunes phone?
    Ed Zander mentioned that the iTunes phone would be sold by major operators by the end of the current quarter.

  3. How did Microsoft contribute to the promotion of the new Q device?
    Microsoft CEO Steve Ballmer appeared via video to endorse Microsoft’s mobile operating system for the new Q device in collaboration with Motorola.

  4. What factors led analysts to suggest a misjudgment of demand for the iTunes phone by Motorola and Apple?
    Delays in the release of the iTunes phone prompted analysts to speculate on potential misreads of consumer demand for the product.

  5. Who are the primary customers for phone handset manufacturers?
    Wireless carriers, who typically subsidize phones for their subscribers, are the main customers for phone handset manufacturers.

  6. What are wireless carriers aiming to achieve by offering music services?
    Wireless carriers aim to attract customers by promoting music-enabled phones to drive the use of their new broadband data networks.

  7. How does the design of the iTunes phone differ from music-enabled phones supported by carriers?
    The iTunes phone allows music transfer from a computer running iTunes software, encouraging downloads over home internet connections rather than over the airwaves.

  8. What revenue interests do carriers have in encouraging the use of their networks?
    Carriers seek to generate revenues by driving network usage among subscribers.

  9. What role did the latest iTunes jukebox software update play in relation to the iTunes phone?
    The software update hinted at forthcoming support for the iTunes phone without revealing specific details.

  10. Which analysts were mentioned in the article regarding carrier interests in network usage?
    Iain Gillott, the head of telecommunications consulting firm iGillott Research, highlighted carrier interests in driving network usage for revenue generation.

  11. How did Motorola’s CEO address the ongoing speculation surrounding the iTunes phone?
    Ed Zander humorously acknowledged the speculation, mentioning his tendency to unintentionally add to the anticipation.

  12. What products were introduced by Motorola to cater to different consumer needs apart from the iTunes phone?
    Motorola introduced a range of products including the Moto Q, Razrwire eyewear, Motorola WiMax for broadband, Ojo video phone, and Rokr music phones.


The article delves into Motorola’s much-anticipated iTunes-compatible phone, revealing delays and speculations surrounding its release. Motorola’s announcement of various wireless products, partnerships with Microsoft for the new Q device, and carriers’ interests in driving network usage provide insights into the evolving mobile technology landscape. The dynamics between handset manufacturers, carriers, and consumer preferences underscore the complexities of product development and industry expectations. As readers navigate through the intricacies of mobile technology evolution, understanding the shifting priorities of key industry players becomes imperative. For more updates and insights on the latest tech developments, visit our website.