The San Diego-based technology company recently disclosed a new collaboration with a prominent Chinese telecom provider, China Unicom. This partnership is set to introduce various services based on BREW (Binary Runtime Environment for Wireless) to Chinese consumers. By teaming up with China Unicom, Qualcomm has gained the commitment of the eighth carrier to adopt this technology, potentially reaching millions of users in China.

According to IDC analyst Keith Waryas, Asia has been a key focus for Qualcomm, with successful implementations in South Korea and a growing interest in Japan. China Unicom, being the largest carrier in China, presents a significant opportunity for Qualcomm to expand its market presence. Qualcomm aims to diversify the market currently dominated by Sun’s Java-based J2ME platform, commonly used by 20 carriers globally for offering downloadable content and applications.

BREW, bolstered by Qualcomm’s strong partnerships with Asian carriers utilizing its CDMA software, is gradually gaining traction. Recent developments such as the launch of a download service by South Korean carrier KDDI using BREW signify its increasing popularity in the region. Despite Qualcomm’s progress, Sun Microsystems remains unwavered, seeing Qualcomm’s advancements as a positive validation of the wireless data market.

The collaboration with China Unicom not only strengthens Qualcomm’s position in Asia but also provides a strategic advantage in a crucial market like China. As China expands its telecommunications infrastructure beyond urban areas, choosing the right technology for content downloads becomes pivotal. With the majority of Chinese users considering their cell phones as their primary communication device, the market shows a greater openness towards new data services compared to the usage patterns in the United States.

Ultimately, Qualcomm’s venture in China signifies a shift towards innovative wireless technologies, setting the stage for potential market transformation. The evolving landscape in China’s telecommunications industry presents a fresh opportunity for Qualcomm to showcase its expertise and cater to the evolving needs of Chinese consumers.


  1. What is the significance of Qualcomm’s software-development deal with China Unicom?

    • The collaboration aims to introduce BREW services to Chinese consumers through one of China’s largest telecom providers, China Unicom.
  2. How does Qualcomm plan to compete with existing technologies in the market?

    • Qualcomm aims to diversify the market dominated by Sun’s Java-based J2ME platform by leveraging its partnerships with Asian carriers.
  3. Which other countries have shown interest in Qualcomm’s technologies?

    • Qualcomm has seen success in countries like South Korea and Japan, indicating a growing interest in its wireless technologies.
  4. How is BREW different from Sun’s Java programming language?

    • BREW offers an alternative to Sun’s Java-based platform, providing a unique solution for carriers to offer downloadable content and applications.
  5. What role does IDC analyst Keith Waryas play in assessing Qualcomm’s market strategies?

    • Keith Waryas from IDC provides insights into Qualcomm’s market focus in Asia and the implications of its collaborations in the region.
  6. How does the deal with China Unicom benefit Qualcomm’s market position?

    • The partnership with China Unicom strengthens Qualcomm’s market presence in China and enhances its competitive edge in the region.
  7. What potential opportunities does the Chinese market offer for Qualcomm?

    • China’s expanding telecommunications infrastructure presents a significant opportunity for Qualcomm to cater to the evolving needs of Chinese consumers.
  8. How does the usage behavior of Chinese consumers differ from U.S. consumers in terms of wireless technology?

    • Chinese consumers tend to rely more on their cell phones for internet activities, making the market more open to wireless data services compared to the U.S.
  9. What is the long-term vision for Qualcomm’s presence in the Asia region?

    • Qualcomm aims to establish a strong foothold in the Asia region by partnering with key carriers and introducing innovative wireless technologies to the market.
  10. How does Qualcomm’s collaboration with China Unicom contribute to the evolution of wireless technologies in China?

    • The partnership signifies a shift towards advanced wireless technologies in China, paving the way for enhanced data services and content offerings.
  11. What competitive advantages does Qualcomm hold in the Asian market?

    • Qualcomm’s existing partnerships with Asian carriers and its expertise in CDMA software give it a competitive edge in the region’s evolving telecommunications landscape.
  12. How does Qualcomm plan to engage with Chinese consumers to promote its technologies?

    • Qualcomm aims to work closely with China Unicom to educate and engage Chinese consumers on the benefits of BREW services and enhance their overall wireless experience.


The collaboration between Qualcomm and China Unicom marks a significant milestone in the evolution of wireless technologies in China. By introducing BREW services to Chinese consumers, Qualcomm aims to diversify the market currently dominated by Sun’s Java-based platform. With China Unicom onboard, Qualcomm strengthens its position in one of the world’s largest telecom markets, setting the stage for innovative wireless solutions tailored to Chinese consumers’ evolving needs.

As China expands its telecommunications infrastructure, Qualcomm’s strategic partnership with China Unicom opens up new opportunities for delivering advanced data services and content offerings to a growing consumer base. Chinese consumers’ preference for using cell phones as their primary communication device highlights the market’s readiness for enhanced wireless technologies. Qualcomm’s focus on innovation and market expansion in Asia underscores its commitment to shaping the future of wireless communications in the region.

For readers interested in exploring the latest advancements in wireless technologies and market dynamics in China, visiting Qualcomm’s website can provide further insights into the company’s initiatives and how they are reshaping the digital landscape in the region. Join us in embracing the future of wireless connectivity and unlocking exciting possibilities in the ever-evolving telecommunications industry.