Rogers and Microsoft Collaboration in Canada’s Wireless Market

Rogers is set to introduce a range of Microsoft-focused wireless services and devices, with a primary focus on business clientele. The initial offering will feature the Siemens SX56 handset, operating on Microsoft’s Pocket PC Phone Edition system, and is scheduled for release in the coming weeks.


  1. What wireless services and devices will Rogers be selling?
    Rogers will be offering Microsoft-centric wireless services and devices, starting with the Siemens SX56 handset powered by Microsoft’s Pocket PC Phone Edition OS.

  2. Will Rogers be the first Canadian carrier to sell Smartphone 2002-based cell phones?
    Yes, Rogers plans to be the first major Canadian carrier to offer Smartphone 2002-based cell phones, known for their advanced functionalities compared to Pocket PC phone edition handsets.

  3. What is the current market share of wireless hybrid phone-PDAs in Canada?
    Currently, wireless hybrid phone-PDAs using PalmSource’s operating system hold a 60 percent market share in Canada’s high-end cellular market.

  4. How many Canadians currently use cell phones?
    Around 40 percent of Canada’s population, roughly 12 million people, are current cell phone users.

  5. What is the market growth projection for cell phone users in Canada by the end of the decade?
    It is projected that the number of cell phone users in Canada will almost double by the end of the decade.

  6. What are the challenges Microsoft faces in the Canadian market?
    Microsoft faces challenges such as strong competition from PalmSource devices and being perceived as a late entrant in the market.

  7. What are the differences between Pocket PC Phone Edition and Smartphone 2002 operating systems?
    Pocket PC Phone Edition products have a large screen and can make calls but lack a number pad, while Smartphone 2002 devices resemble bulkier cell phones and feature a jog dial for easy one-handed operation.

  8. Which was the first Smartphone 2002 handset available to consumers?
    The first Smartphone 2002 handset to hit the market was the SPV, launched in the UK and sold by Orange.

  9. What was the previous collaboration between Microsoft and a Canadian carrier?
    Last year, Bell Mobility, the wireless division of Bell Canada, started selling the Thera hybrid PDA-phone using Microsoft’s Pocket PC Phone Edition.

  10. Which Canadian carriers lead in terms of subscriber numbers?
    Rogers and Bell are the top carriers with 3.3 million subscribers each, followed by Telus Mobility with 3 million subscribers and Fido with 1.2 million subscribers.

  11. What is the current adoption rate of Microsoft’s Pocket PC software in Canada’s PDA market?
    Approximately 20 percent of handheld devices in Canada use Microsoft’s Pocket PC software.

  12. Who are the main users driving the popularity of Pocket PC devices in Canada?
    Enterprise users are significantly contributing to the rising popularity of Pocket PC devices in Canada.


Rogers’ collaboration with Microsoft to introduce a range of Microsoft-centric wireless services and devices in Canada, starting with the Siemens SX56 handset, presents exciting opportunities for businesses and consumers alike. Despite facing challenges in a competitive market dominated by PalmSource devices, Microsoft’s entry aims to capture a growing segment of cell phone users in Canada. With the differentiation between Pocket PC Phone Edition and Smartphone 2002 devices, users can expect a diverse range of options to suit their needs. The partnership between Rogers and Microsoft signifies a strategic move to tap into the evolving wireless market landscape in Canada.

For more information on Rogers and Microsoft’s latest offerings, visit the official website and stay updated on the latest developments in Canada’s wireless market.