BARCELONA, Spain – Reports confirm that HTC is gearing up to launch its highly-anticipated smartwatch just in time for the festive holiday season. HTC Chairwoman Cher Wang revealed in an interview with CNET that the company is diligently working on this innovative wearable, emphasizing their commitment to marrying style with technology. Wang expressed HTC’s unique position as a design-centric company, highlighting the importance of aesthetics in the realm of smartwatches.

Acknowledging the existing market offerings, Wang pointed out the common complaint about the lack of elegance in many smartwatches currently available. She assured consumers that HTC’s smartwatch will not only be technologically advanced but also a fashion statement. Drawing a parallel between watches and jewels, Wang emphasized the need for wearables to meet certain design standards to appeal to users.

In line with HTC’s reputation for excellence in design, as evidenced by the popular HTC One smartphone, Wang emphasized that the upcoming smartwatch will prioritize not only style but also practicality. One of the key focus areas will be enhancing battery efficiency to ensure users can enjoy extended usage without frequent recharging. Moreover, Wang hinted at the watch’s connectivity features, hinting that it will most likely connect to smartphones via Bluetooth rather than operating as a standalone device with its own cellular capabilities.

Looking ahead, Wang hinted at HTC’s ventures into the tablet market, suggesting potential releases in the near future. The recent unveiling of the Desire 610 and 816 mid-tier phones at the Mobile World Congress reflects HTC’s strategic effort to cater to diverse consumer preferences, especially those looking for budget-friendly options.

While anticipation runs high for the successor to the HTC One, Wang remained tight-lipped about details, urging patience from eager fans until the official launch event on March 25. However, she hinted at significant differences in the upcoming flagship device compared to its predecessor, indicating an exciting evolution in HTC’s product line.

For the latest updates on HTC’s developments and product launches, stay tuned to CNET for exclusive coverage of the upcoming events.