At present, Hewlett-Packard holds the position as the second most popular tablet manufacturer, trailing behind Apple. However, this may be a short-lived accomplishment. Despite the widespread acclaim of Apple’s iPad, there has been a notable adoption of tablets from other manufacturers this year. In the U.S. tablet market, excluding Apple, sales exceeded 1.2 million units with a retail revenue of $415 million from January to October, as reported by a study from NPD. HP led this segment, closely followed by Samsung Electronics.

Although the market share of non-Apple tablets remains significantly smaller than Apple’s, there is potential for growth and innovation in this space. NPD’s consumer tracking service revealed that 76 percent of consumers who opted for a non-Apple tablet did not even consider the iPad. This indicates a substantial market segment actively seeking alternatives, presenting an opportunity for competitors to expand their market presence.

HP managed to secure 17 percent of this market share, particularly with the success of its TouchPad which experienced a surge in demand when HP discontinued the product. Despite the significant sales during a clearance sale where prices dropped to $99, HP eventually exhausted its inventory of TouchPads with no plans for production revival.

On the other hand, Samsung, a longstanding player in the tablet market, has been steadily gaining momentum. With a range of tablet sizes available, including a high-speed wireless network compatible 10.1-inch version, Samsung captured 16 percent of the non-iPad market and is poised to surpass HP for the second position in the market.

Samsung’s success in the tablet market mirrors its achievements in the smartphone industry, where it has secured substantial carrier support. However, Samsung’s advancements have not gone unnoticed, leading to legal disputes with Apple over designs such as the Galaxy Tab. Despite these challenges, Samsung remains a formidable competitor in the tablet market.

Other players in the non-Apple tablet market include Asus, Motorola Mobility, and Acer. Motorola faced initial challenges in promoting its Xoom tablet, the first Honeycomb-powered Android device, and has maintained a lower profile since its debut earlier in the year.

In summary, the tablet market beyond Apple is evolving, with opportunities for growth and innovation for manufacturers like HP, Samsung, and others. Consumer preferences are shifting towards alternatives, creating a competitive landscape ripe for exploration and expansion.


FAQs

  1. How does Hewlett-Packard rank in the tablet market compared to Apple?
    Hewlett-Packard currently holds the position as the second most popular tablet manufacturer, trailing behind Apple.

  2. What is the market share of non-Apple tablets in the U.S. tablet market?
    Non-Apple tablets accounted for sales of over 1.2 million units and generated $415 million in retail revenue in the U.S. tablet market from January to October.

  3. What percentage of consumers opt for non-Apple tablets over the iPad?
    According to NPD’s consumer tracking service, 76 percent of consumers who purchased non-Apple tablets did not consider the iPad, indicating a significant market segment seeking alternatives.

  4. How successful was HP’s TouchPad in the market?
    HP’s TouchPad saw a surge in demand when the company discontinued the product, with prices dropping to $99 during a clearance sale. HP managed to secure 17 percent of the market share.

  5. What has been Samsung’s strategy in the tablet market?
    Samsung has released a variety of tablet sizes, including a 10.1-inch version compatible with high-speed wireless networks, capturing 16 percent of the non-iPad market.

  6. What legal challenges has Samsung faced in the tablet market?
    Samsung has been embroiled in legal disputes with Apple over the design of its Galaxy Tab, leading to redesigns for specific markets to circumvent injunctions.

  7. Which other manufacturers are prominent in the non-Apple tablet market?
    Apart from HP and Samsung, other manufacturers such as Asus, Motorola Mobility, and Acer are also competing in the non-Apple tablet market.

  8. What difficulties did Motorola face with its Xoom tablet?
    Motorola encountered challenges in promoting its Xoom tablet, the first Honeycomb-powered Android device, and has maintained a lower profile since its debut.

  9. How has consumer preference influenced the tablet market beyond Apple?
    Consumer preferences are shifting towards alternatives to the iPad, creating opportunities for manufacturers to innovate and expand their market presence.

  10. What opportunities exist for tablet manufacturers beyond Apple?
    With a large segment of consumers actively seeking alternatives to the iPad, there is significant room for growth and innovation in the non-Apple tablet market.

  11. How has the tablet market landscape evolved in recent years?
    The tablet market beyond Apple has seen increased competition and consumer interest, prompting manufacturers to explore new opportunities for growth.

  12. What is the outlook for the non-Apple tablet market in the coming months?
    The non-Apple tablet market is poised for further growth and advancements, with manufacturers like Samsung positioned to challenge Apple’s dominance in the industry.

Summary

In the rapidly evolving tablet market, Hewlett-Packard has emerged as the second most popular manufacturer, trailing behind industry giant Apple. Despite Apple’s significant market share, there is a growing demand for alternatives, as evidenced by the success of HP’s TouchPad and Samsung’s diverse tablet offerings.

Consumer preferences are shifting towards non-Apple tablets, creating opportunities for manufacturers to innovate and expand their market presence. With legal challenges and fierce competition shaping the industry, companies like Samsung, Asus, Motorola, and Acer are vying for a larger share of the market.

As the tablet market continues to grow and evolve, there is ample room for growth and advancement for manufacturers willing to explore new strategies and technologies. The coming months are poised to see further developments and competition in the non-Apple tablet market, offering consumers a diverse array of options to choose from. Visit our website for more insights and updates on the dynamic tablet industry.