As the prestigious Wimbledon tournament unfolds, avid viewers can’t help but notice showcased prominently along the perimeters of select tennis courts. While may not yet be a familiar name to sports enthusiasts worldwide, the brand is leveraging these high-profile sporting platforms to increase its visibility and create lasting impressions.

Originating from China, has made remarkable strides, swiftly emerging as one of the top five global smartphone manufacturers alongside its Chinese counterparts. This ascent signifies a paradigm shift, illustrating that Chinese brands, including, are transcending stereotypes and crafting products with universal allure.

In stark contrast to Apple’s strategy of positioning the iPhone as a coveted status symbol, focuses on catering to a broad audience with its range of entry-level and affordable midrange smartphones. Recent figures from Statista reveal that shipped 27.4 million units in the first quarter of this year. While domestic competitor Huawei grapples with US sanctions, aims to reshape its identity beyond affordability, striving for a more sophisticated brand image.

Former global media director of, Jan Harling, emphasizes the significance of a cohesive brand narrative in the brand’s global expansion strategy. He highlights’s strategic alliances with premier sporting events like tennis and football as pivotal components of its overarching marketing blueprint.

In the quest to solidify its brand image, Oppo has been actively engaging in strategic partnerships to elevate its presence on a global scale. One notable milestone was its collaboration with Wimbledon, a premier tennis event, marking Oppo as the first Asian sponsor in 2019. This partnership placed Oppo in the esteemed company of renowned brands like Rolex, Slazenger, Ralph Lauren, and IBM, who are all official suppliers for the tournament.

Expanding beyond the realm of tennis, Oppo further extended its reach by joining forces with Roland Garros, also known as the French Open, and more recently, the UEFA Champions League, both commanding a vast international audience. In an effort to connect with consumers on a deeper level, Oppo enlisted Brazilian soccer icon Kaka as its global brand ambassador and offered interactive experience booths showcasing Oppo products. Prior collaborations with the International Cricket Council also strengthened Oppo’s foothold, particularly in key markets like India.

Elvis Zhou, Oppo’s overseas chief marketing officer, emphasized the significance of participating in prestigious sporting events, citing the dual benefits of enhancing global brand influence and fostering emotional connections with local consumers. The exposure gained from events like Wimbledon presents a valuable opportunity for Oppo to showcase its brand to a diverse global audience. However, experts highlight the distinction between visibility and brand perception, underscoring the challenges of positioning Oppo as a high-end brand amidst formidable competitors like Apple and Samsung.

In the realm of smartphone industry sports partnerships, Oppo’s collaborations echo similar endeavors by tech giants like Google and Motorola. While the immediate impact on phone sales remains to be seen, these alliances contribute to a more competitive landscape, particularly in the foldable phone segment, where Oppo aims to challenge market leaders like Samsung. Industry experts anticipate a shift towards more competitive pricing strategies in the foldable market, signaling potential opportunities for consumers seeking innovation at accessible price points.

As the smartphone market continues to evolve, with a particular focus on the foldable segment, industry analysts project a decline in the average selling price of foldable devices in the coming years. This anticipated market trend aligns with broader shifts in consumer preferences and the strategic initiatives of key players in the tech landscape.

By actively engaging in partnerships and positioning itself in dynamic market segments, Oppo demonstrates a commitment to innovation and competitiveness, ultimately benefiting consumers through enhanced product offerings and market dynamics.If you’ve been following the recent Wimbledon matches, you might have noticed the brand Oppo prominently displayed around the tennis courts. While Oppo may not be a household name for many sports enthusiasts, the Chinese smartphone company is leveraging these high-profile sporting events to increase its brand awareness on a global scale.


  1. What is Oppo’s strategy behind partnering with sporting events like Wimbledon?

    • Oppo aims to enhance its brand visibility and create emotional connections with consumers through prestigious sports partnerships.
  2. What sets Oppo apart from other smartphone manufacturers?

    • Oppo focuses on offering entry-level and midrange phones, catering to a wider audience with affordable yet feature-rich devices.
  3. How does Oppo differentiate itself in the competitive smartphone market?

    • Oppo is striving to establish itself as an upscale brand, emphasizing premium technology and international appeal.
  4. Why is Oppo’s collaboration with Wimbledon significant?

    • By partnering with Wimbledon and other major sporting events, Oppo gains exposure to a global audience and aligns itself with renowned brands.
  5. What role do sports partnerships play in Oppo’s marketing strategy?

    • Sporting partnerships help Oppo build a consistent premium brand image and foster connections with users worldwide.
  6. How is Oppo expanding its presence in Europe?

    • While not yet available in the US, Oppo is focusing on the European market, especially with the launch of high-end foldable phones.
  7. What are the key features of Oppo’s foldable phone, the Find N2 Flip?

    • The Find N2 Flip combines innovative design with high-end specifications, aiming to position Oppo as a leader in the foldable phone segment.
  8. How does Oppo’s Find N2 Flip compare to competitors like Samsung and Motorola?

    • Oppo’s Find N2 Flip offers a unique blend of functionality and competitive pricing, contributing to its success in the market.
  9. What is Oppo’s market share in the EU, and how is it evolving?

    • Oppo has captured a significant market share in the EU, positioning itself as a major player in the smartphone industry.
  10. What challenges does Oppo face in expanding its global presence?

    • Despite its success, Oppo continues to compete with established brands like Huawei in the competitive smartphone market.


In the world of smartphones, Oppo is making significant strides in establishing itself as a reputable and innovative brand. Through strategic partnerships with prestigious sporting events like Wimbledon and UEFA Champions League, Oppo is not only increasing its brand visibility but also creating strong connections with consumers globally.

With a focus on affordable yet high-quality devices, Oppo is carving a niche for itself in the competitive smartphone market. By introducing cutting-edge technologies such as foldable phones like the Find N2 Flip, Oppo is demonstrating its commitment to innovation and premium user experience.

As Oppo expands its presence in Europe and beyond, the company faces both opportunities and challenges in solidifying its position among industry giants. By staying true to its core values of quality, affordability, and innovation, Oppo is set to continue its growth trajectory and offer consumers compelling choices in the ever-evolving world of smartphones.

For more information and to explore Oppo’s latest offerings, visit their official website and discover the future of smartphone technology.