Sendo, a prominent hardware partner during the early days of Microsoft’s Smartphone 2002 OS, has made a strategic decision to switch gears and license the Symbian software, which boasts support from several major handset manufacturers. Both Microsoft and Symbian software are utilized in cell phones tailored for cutting-edge wireless networks, enabling users to seamlessly access email and the Internet. Notably, Sendo will also be licensing Nokia’s Series 60 user interface, specially crafted for the Symbian platform.

CEO of Sendo, Hugh Brogan, expressed, “Earlier this fall, we reevaluated our smart-phone strategy. While our core mission of providing customers with feature-rich and versatile devices remains unchanged, the compatibility of Series 60 with our mission and the new strategy led us to engage with Nokia.” Nokia’s software, renowned for embracing open standards and technologies like MMS (Multimedia Message Service) and Java, co-developed with the industry, is robust yet remarkably flexible, offering significant advantages to licensees, operators, developers, and consumers.

The decision to pivot towards Symbian and Nokia follows shortly after Sendo’s unveiling of the Z100 handset, based on Smartphone 2002. Initially slated for release in collaboration with network providers across Europe later in the same year or early the following year, the Z100 experienced delays as the company and Microsoft awaited the wider adoption of data-centric networks.

Regrettably, Sendo spokesperson Marijke van Hooren disclosed, “We have opted not to launch the Z100 as we have terminated our agreement with Microsoft and are no longer a licensee.” The Z100, anticipated to run on Microsoft’s Smartphone 2002 OS after two years of development efforts, was on the brink of distribution to carriers before the abrupt decision to halt its release. While wireless carriers had given their approval for the smart phone, specific reasons for the sudden turn of events were not disclosed due to legal constraints.

Instead of continuing with Microsoft, Sendo chose to align with Symbian and Nokia due to the access provided to the OS source code, a critical factor for customizing devices to meet operator requirements. Vince Mendillo, a director at Microsoft, expressed disappointment over Sendo’s change in direction, acknowledging the potential implications for carriers and the Microsoft operating system’s progress. Nevertheless, other OEMs such as Samsung, HTC, and Compal were ready to step in and collaborate with carriers to fill the gap left by Sendo.

IDC analyst Tim Mui highlighted that Sendo had agreements with seven European carriers for the Z100 device, making the decision not to launch the product towards the end of its development cycle appear somewhat perplexing. This move likely stemmed from a mix of factors beyond just technological considerations, as Mui suggested.

In conclusion, Sendo’s shift in strategy towards Symbian and Nokia marks a significant transition in the competitive landscape of smartphone technology. The decision opens up new possibilities for collaboration and innovation within the industry, signaling a dynamic shift in the company’s approach to meet evolving market demands.


  1. What is the significance of Sendo’s decision to license the Symbian software?

    • Sendo’s move to license the Symbian software signifies a strategic shift towards a platform supported by major handset manufacturers, enabling enhanced compatibility and versatility for their devices.
  2. Why did Sendo choose to license Nokia’s Series 60 user interface?

    • Sendo opted to license Nokia’s Series 60 user interface as it aligns well with their mission and strategic goals, offering a user-friendly experience and access to a wide range of features.
  3. What led to the termination of Sendo’s agreement with Microsoft?

    • The termination of Sendo’s agreement with Microsoft was driven by the company’s decision to pivot towards Symbian and Nokia, based on the availability of OS source code and customization capabilities.
  4. What impact did the decision have on the release of the Z100 handset?

    • The decision to terminate the agreement with Microsoft resulted in the halt of the Z100 handset’s release, despite being in the final stages of development, causing delays and reshaping Sendo’s product strategy.
  5. How did wireless carriers respond to Sendo’s product developments?

    • Wireless carriers had approved the Z100 handset for distribution before the decision to not launch the device, underscoring the anticipation and market readiness for Sendo’s offerings.
  6. What factors influenced Sendo’s shift towards Symbian and Nokia?

    • Sendo’s move towards Symbian and Nokia was influenced by the access to OS source code, aligning with their focus on customization for operators and leveraging the flexibility of the platform.
  7. How did Microsoft respond to Sendo’s decision?

    • Microsoft expressed disappointment over Sendo’s change in strategy, highlighting potential implications for carriers and the operating system’s progress while identifying opportunities for collaboration with other OEMs.
  8. What did IDC analyst Tim Mui point out regarding Sendo’s decision?

    • IDC analyst Tim Mui highlighted Sendo’s agreements with European carriers for the Z100 device, emphasizing the complexity of factors influencing the decision-making process beyond solely technological considerations.
  9. What opportunities does partnering with Symbian and Nokia present for Sendo?

    • Partnering with Symbian and Nokia offers Sendo access to a robust platform, enhanced customization capabilities, and collaboration opportunities, paving the way for innovation and market growth.
  10. How does Nokia’s software differentiate itself in the market?

    • Nokia’s software stands out in the market for its adherence to open standards and technologies, fostering flexibility, robustness, and compatibility with a wide range of devices and applications.
  11. What advantages does Nokia’s Series 60 user interface offer to Sendo?

    • Nokia’s Series 60 user interface provides Sendo with a user-friendly interface, rich features, and seamless integration with the Symbian platform, enhancing the overall user experience and device functionality.
  12. What is the potential impact of Sendo’s strategic shift on the smartphone industry?

    • Sendo’s strategic shift towards Symbian and Nokia marks a significant development in the smartphone industry, signaling a wave of innovation, collaboration, and competitive dynamics that could reshape the market landscape.


In light of Sendo’s strategic decision to pivot towards licensing the Symbian software and Nokia’s Series 60 user interface, a new chapter unfolds in the company’s evolution within the smartphone landscape. The move away from Microsoft’s platform reflects a calculated shift towards greater customization capabilities, collaboration opportunities, and market relevance. As Sendo embraces the flexibility and robustness of Symbian and Nokia’s offerings, the industry witnesses a ripple effect that could foster innovation, partnership, and enhanced user experiences in the ever-evolving smartphone market. With a focus on meeting customer demands for feature-rich devices and seamless connectivity, Sendo’s strategic realignment sets the stage for a compelling journey of growth and adaptation within the competitive realm of mobile technology. For readers keen on exploring the next frontier of smartphone evolution, embracing the possibilities that stem from Sendo’s strategic choices can pave the way for a deeper understanding of the industry’s dynamics and the transformative potential of collaborative partnerships in shaping tomorrow’s smartphone landscape.