Introducing the latest buzz in the tech world: the arrival of the Google Nexus 4 on O2 by 13 November is creating quite a stir as a legitimate game-changer in the smartphone market. explores this groundbreaking device, offering a blend of top-notch features and an appealing price point that has consumers on the edge of their seats.

The Nexus 4 is making waves with its impressive quad-core performance, crystal-clear high-definition display, and the latest Android 4.2 Jelly Bean software—all available starting at a modest £240 from Google Play. However, the debate arises when considering purchasing it on a contract through O2. While the allure of a free Nexus 4 with a £36 per month plan seems tempting, savvy customers are questioning the value proposition compared to buying it outright.

By opting to purchase the Nexus 4 independently and pairing it with a budget-friendly SIM-only plan, users can potentially save a substantial amount over the long run. This flexibility not only provides financial savings but also the freedom to switch devices or networks effortlessly. Let’s delve deeper into the numbers to unveil the real cost-effectiveness of this innovative approach.The Google Nexus 4 is generating quite a buzz with its impressive specs and enticing price point. If you’re considering purchasing this phone, you might be wondering whether it’s worth it to buy it on a contract or go the SIM-free route. Let’s dive into some commonly asked questions to help you make an informed decision.


  1. What are the key features of the Google Nexus 4?
    The Google Nexus 4 boasts quad-core power, a high-definition screen, and runs on Android 4.2 Jelly Bean software.

  2. How much does the Nexus 4 cost from Google Play?
    The Nexus 4 starts at just £240 when purchased directly from Google Play.

  3. What are the contract options for the Nexus 4 on O2?
    O2 offers a free Nexus 4 on a £36 per month contract with unlimited texts, calls, and 1GB of data.

  4. Is it more cost-effective to buy the Nexus 4 on contract or SIM-free?
    Many users argue that purchasing the phone SIM-free and opting for a separate SIM-only deal can lead to significant savings compared to signing a contract.

  5. Are there any benefits to signing a contract for the Nexus 4?
    Contracts may appeal to users who prefer spreading out the cost of the phone over time without a significant upfront payment.

  6. What are the potential savings of buying the Nexus 4 SIM-free with a separate SIM-only deal?
    By crunching the numbers, users can save a substantial amount over the long term by choosing a SIM-free purchase with a budget-friendly SIM plan.

  7. What network extras do providers like O2 offer for the Nexus 4?
    Networks often include perks like gig ticket offers, but some users argue that these extras may not justify the cost of a lengthy contract.

  8. What are some alternative purchasing strategies for the Nexus 4?
    Delving into alternative options like GiffGaff and other SIM-only providers can provide more flexibility and potentially better savings.

  9. Are there any promotions or giveaways associated with purchasing the Nexus 4?
    Some promotions may offer incentives like freebies or exclusive experiences for early adopters of the Nexus 4.

  10. What are the advantages of being SIM-free with the Nexus 4?
    Being SIM-free allows users the freedom to switch between networks easily and take advantage of better deals as they arise.

  11. How does the Nexus 4 compare to other smartphones in its price range?
    Consider the Nexus 4’s features, price, and performance in comparison to other smartphones available on the market.

  12. What are users saying about the Nexus 4’s value proposition?
    Engage with user reviews and discussions to gather insights on whether the Nexus 4 is considered a worthwhile investment.


The Google Nexus 4 presents a compelling option for users looking for a powerful smartphone at an affordable price. Whether you choose to purchase it on contract or SIM-free, weighing the costs and benefits is crucial. By opting for a SIM-free purchase and exploring alternative network options, you can potentially save money in the long run. Keep in mind the device’s features, network perks, and user feedback to make an informed decision. Share your thoughts on whether the Nexus 4 is the best value smartphone for you and join the conversation on our platform for more insights and recommendations.