As Apple commemorates the iPhone’s imminent 15th anniversary, the iPod Touch, a companion device with a lesser following, is bidding farewell. Apple recently declared that the hybrid iPhone-iPod gadget, which debuted in 2007, will be discontinued once existing stocks are depleted. This decision not only signifies the conclusion of this handheld device but also marks the end of the iPod product range, which played a pivotal role in revolutionizing the entertainment sector two decades ago.

Apple’s iPod Touch series has always lived in the shadow of the iPhone. Despite its relative obscurity, Apple plans to sell the remaining iPod Touch units on its website, with prices starting at $199 each until stocks are exhausted. These devices are available in 32GB, 128GB, and 256GB variants, offered in six color options including silver, pink, blue, and gold.

Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, emphasized the profound impact of music on Apple’s identity, noting that the iPod played a transformative role in how music was discovered, enjoyed, and shared by millions of users worldwide.

With the iPod’s exit, a significant chapter in the tech industry draws to a close. The introduction of the iPod and iTunes software in 2003 revolutionized digital music consumption and paved the way for legal music purchases, countering the prevalent music piracy facilitated by platforms like Napster. Subsequently, Apple broadened its offerings to include digital movie and TV show acquisitions in 2005.

Initially perceived as a risky venture for Apple, the iPod, unveiled shortly after the 9/11 attacks, proved to be a game-changer for the company, which was striving to recover from near-insolvency. The iPod Touch, released in 2007, was hailed as an iPhone sans telephony capabilities, catering to consumers outside Apple’s exclusive partner network.

While the iPod’s lineage expanded to include models like the iPod Mini, iPod Nano, and iPod Shuffle alongside the classic iPod, Apple phased out these variants between 2014 and 2017. The iPod’s prominence waned with the advent of the iPhone in 2007, a multifunctional device championed by Steve Jobs as a fusion of an iPod, a phone, and an internet communicator.

The final iPod Touch iteration in 2019 received mixed reviews, with CNET’s mobile reviewer acknowledging its nostalgic charm. As we bid adieu to the iPod series, its legacy endures as a pioneer in the digital music realm, setting the stage for Apple’s evolution into a multimedia powerhouse.


Q1: When was the iPod Touch first released?
A1: The iPod Touch made its debut in 2007 as a hybrid device combining elements of the iPhone and iPod.

Q2: What storage options are available for the iPod Touch?
A2: The iPod Touch comes in 32GB, 128GB, and 256GB storage configurations.

Q3: How many color choices are offered for the iPod Touch?
A3: The iPod Touch is available in six color options, including silver, pink, blue, and gold.

Q4: Who is Greg Joswiak, and what was his statement regarding the iPod Touch?
A4: Greg Joswiak is Apple’s senior vice president of Worldwide Marketing, emphasizing the iPod Touch’s impact on redefining music consumption.

Q5: What prompted Apple to discontinue the iPod Touch?
A5: Apple decided to cease production of the iPod Touch once existing supplies are exhausted.

Q6: How did the iPod and iTunes software influence digital music purchases?
A6: The iPod and iTunes software revolutionized digital music acquisitions, challenging prevalent music piracy practices.

Q7: How did the iPod contribute to Apple’s resurgence in the early 2000s?
A7: The iPod played a pivotal role in Apple’s revival post-near insolvency, diversifying its product portfolio and captivating consumers with innovative offerings.

Q8: What other iPod models were introduced alongside the classic iPod?
A8: Apple expanded its iPod lineup to include models like the iPod Mini, iPod Nano, and iPod Shuffle.

Q9: How did the iPhone impact the popularity of the iPod?
A9: The iPhone’s introduction overshadowed the iPod’s appeal, offering a comprehensive solution that integrated various functionalities.

Q10: What did Apple co-founder Steve Jobs envision for the iPhone?
A10: Steve Jobs envisioned the iPhone as a convergence of an iPod, a phone, and an internet communicator, revolutionizing the smartphone industry.

Q11: What was the critical reception of the last iPod Touch released in 2019?
A11: The final iPod Touch iteration in 2019 received mixed reviews, with some acknowledging its nostalgic charm.

Q12: What is the significance of the iPod’s discontinuation for the tech industry?
A12: The iPod’s discontinuation marks the end of an era in digital music consumption and symbolizes Apple’s transition towards multifaceted multimedia offerings.


As Apple bids farewell to the iPod Touch, a device that played a pivotal role in reshaping the digital music landscape, we reflect on its journey from a groundbreaking innovation in 2007 to its eventual discontinuation in the present day. The iPod Touch, often overshadowed by its more illustrious counterpart, the iPhone, leaves behind a lasting legacy of transforming how music is discovered, enjoyed, and shared globally.

Apple’s decision to cease production of the iPod Touch signifies the end of an era for the iPod product line, which revolutionized digital music purchases and set the stage for Apple’s foray into multimedia content distribution. Despite its humble beginnings and initial skepticism, the iPod emerged as a game-changer for Apple, propelling the company towards financial resurgence and technological innovation.

With the iPod’s exit, we commemorate its role as a pioneer in the digital music realm, paving the way for legal music acquisitions and influencing the evolution of portable media devices. As we embrace this transition, let us acknowledge the iPod’s enduring impact on consumer electronics and bid adieu to a device that left an indelible mark on the entertainment industry.

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