Mobile handset manufacturers such as Sony Ericsson, Samsung, Motorola, and LG, who produce music-playing devices, may view the introduction of the new iPhone as a competitive challenge. However, wireless carriers like Verizon Wireless and Sprint Nextel, which have developed their platforms for music downloads, could also feel the impact of this innovative product.


  1. How do mobile operators perceive multimedia applications like music and video downloads?

    • Mobile operators view multimedia applications as a significant revenue stream, allowing customers to download and enjoy music and videos on the go.
  2. What initiatives have major players like Cingular, Verizon Wireless, and Sprint Nextel taken in the realm of music and video services?

    • These players have been actively creating services that enable customers to download music and videos for portable consumption.
  3. What distinguishes the iPhone from devices offered by Verizon and Sprint in terms of music and video downloads?

    • The iPhone requires syncing with a computer for music and video transfer, unlike Verizon and Sprint devices that support direct over-the-air downloads.
  4. How do Verizon and Sprint price their over-the-air music downloads compared to iTunes?

    • Verizon and Sprint charge a premium for over-the-air music downloads, with prices higher than iTunes’ standard rate of 99 cents per song.
  5. What additional fees do Sprint customers need to pay for accessing the network for music downloads?

    • Sprint customers are required to subscribe to data plans that include fees for each downloaded song, with different plans offering varying numbers of free downloads.
  6. How has Verizon revised its pricing structure for music downloads?

    • Verizon has updated its pricing to include charges per song along with the time taken to download the music, offering a different model from Sprint.
  7. What response have Verizon and Sprint shown towards the competition posed by the iPhone?

    • Both Verizon and Sprint are cautiously evaluating the iPhone’s capabilities before making any definitive statements about its potential impact.


The emergence of the new iPhone has stirred both excitement and concerns among mobile device manufacturers and wireless carriers. While established players like Sony Ericsson, Samsung, Motorola, and LG may face increased competition in the music handset market, wireless operators such as Verizon Wireless and Sprint Nextel are also bracing for potential challenges to their music download services.

The iPhone’s unique approach to music and video downloads, requiring synchronization with a computer, contrasts with the direct over-the-air downloading capabilities of Verizon and Sprint devices. Despite differences in pricing models for music downloads, all parties aim to cater to consumer preferences and maximize revenue from multimedia services.

As the mobile industry continues to evolve, the strategic responses from key players will shape the future landscape of music and video consumption on portable devices. By understanding the dynamics between device manufacturers, wireless operators, and consumer behaviors, stakeholders can adapt to emerging trends and capitalize on new opportunities in the digital entertainment space.

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