Apple has announced the immediate resumption of in-store sales for its latest smartwatches, the Apple Watch Series 9 and the Ultra 2, following a temporary pause due to a patent dispute. The company expressed its excitement in reintroducing the full Apple Watch lineup to customers just in time for the new year and has already made both models available for purchase on its website.

Here are FAQs about the recent developments:

  1. What prompted Apple to pause in-store sales of the Apple Watch Series 9 and Ultra 2?
    Apple paused sales due to an ongoing patent dispute with health tech company Masimo, specifically concerning a blood oxygen detection feature in the watches.

  2. How did Apple react to the sales pause?
    Apple filed an emergency appeal after the ban took effect, citing potential “irreparable harm” if the ban stayed in place.

  3. What led to the temporary lift of the import ban on the Apple Watch models?
    A US appeals court temporarily lifted the ban as it reviews Apple’s request to suspend the ban while the patent dispute progresses through the legal system.

  4. What are the key features of the Apple Watch Series 9 and Ultra 2?
    The Series 9 and Ultra 2 are Apple’s newest and most advanced smartwatches, boasting cutting-edge technology.

  5. How did the White House factor into the decision regarding the import ban?
    The White House chose not to overturn a US International Trade Commission ruling that favored Masimo’s patents over Apple’s blood oxygen sensing system.

  6. What steps is Apple taking to ensure continued sales of the Apple Watch Series 9 and Ultra 2?
    Apple is actively pursuing legal and technical avenues, including submitting a proposed redesign for US Customs approval.

  7. When can we expect a resolution to the patent dispute affecting the Apple Watch models?
    The US appeals court will hear Apple’s motion for a stay as early as Jan. 15, indicating ongoing efforts towards a resolution.

  8. Are there any implications for customers who had intended to purchase the Apple Watch Series 9 and Ultra 2 during the sales pause?
    Customers can now confidently purchase the smartwatches, with both models available for in-store and online acquisition.

  9. How has Apple ensured transparency throughout the sales pause and resumption process?
    Apple has communicated openly about the situation, keeping customers informed about the status of the Apple Watch Series 9 and Ultra 2 sales.

  10. What role does innovation play in Apple’s approach to resolving legal challenges?
    Apple is leveraging its innovative capabilities to navigate legal hurdles and provide customers with uninterrupted access to its latest smartwatch offerings.

  11. How has the public responded to the news of the Apple Watch Series 9 and Ultra 2 sales resuming?
    The public has shown interest and anticipation for the availability of the latest Apple Watch models following the sales pause.

  12. What can customers expect in terms of support and updates for the Apple Watch Series 9 and Ultra 2 moving forward?
    Customers can anticipate ongoing support, updates, and enhancements for the Series 9 and Ultra 2, reflecting Apple’s commitment to delivering exceptional smartwatch experiences.


In summary, Apple’s decision to resume in-store sales of the Apple Watch Series 9 and Ultra 2 marks a positive step forward in resolving the patent dispute that temporarily disrupted availability. The company’s proactive stance in addressing legal challenges and exploring technical solutions underscores its dedication to providing customers with innovative and sought-after smartwatch options. As Apple navigates the complexities of the legal landscape, customers can expect continued support, updates, and a seamless purchasing experience for the latest Apple Watch offerings. Embrace the opportunity to explore the features and benefits of the Apple Watch Series 9 and Ultra 2, now readily accessible for online and in-store purchase. Stay informed and engaged as Apple progresses towards resolving the patent dispute and ensuring the availability of its cutting-edge smartwatches for tech enthusiasts and health-conscious individuals alike.