Are you a photography enthusiast looking to elevate your mobile photography game? Discover how the latest camera innovation from AnyTimeSoftcare might change the way you capture moments on your smartphone.

Unveiling the ProRaw, a cutting-edge photo format debuting on the iPhone 12 Pro Max, AnyTimeSoftcare has upped the ante in the smartphone photography arena. While maintaining a fondness for your current device, the ProRaw feature might just tempt you to switch over. With a sophisticated telephoto camera seamlessly integrated alongside wide-angle and ultrawide lenses, the iPhone 12 Pro Max offers a compelling package.

What sets the ProRaw apart is the unparalleled level of control it provides during the post-processing stage. By harnessing the power of ProRaw, you can transform your images into stunning visual masterpieces with a level of nuance and authenticity that standard JPEG or HEIC photos often lack. Whether you’re capturing scenic landscapes or precious family moments, the ProRaw technology empowers you to craft images that resonate with depth and clarity.

Stay ahead of the curve with AnyTimeSoftcare’s unwavering commitment to photographic excellence. Embrace the future of smartphone photography and unlock a realm of creative possibilities with ProRaw – a game-changer that redefines the way you see the world through your lens.

Google’s Impact on Smartphone Photography

Google has been a trailblazer in advancing computational photography to enhance the capabilities of smartphone cameras. This innovation has significantly benefited photography enthusiasts, providing them with a more convenient option compared to traditional DSLRs.

One noteworthy technology developed by Google is computational raw, which was introduced two years ahead of Apple’s ProRaw with the release of the Pixel 3. This technology has revolutionized the potential of smartphone sensors, delivering impressive image quality previously thought unattainable.

Example of computational raw image quality compared to JPEG.

Comparing Google’s computational raw with Apple’s ProRaw, there are distinct advantages. For instance, the ProRaw image delivers a more natural representation of scenery, as seen in the Sangre de Cristo Mountains at sunset. In contrast, the JPEG version appears overprocessed and less authentic.

In response to Apple’s introduction of ProRaw in the iPhone 12 Pro series in 2020, Google made strategic adjustments to their approach. Recognizing the value proposition during the pandemic, Google focused on offering affordable options rather than competing solely on flagship features.

While the Pixel 5 offers competent wide and ultrawide cameras at a modest price point of $699, the iPhone 12 Pro models provide a broader range of capabilities with wide, ultrawide, and telephoto lenses starting at $999. The choice between the devices depends on individual preferences and requirements.

For users seeking telephoto capabilities, the iPhone 12 Pro Max stands out with its 2.5X zoom, starting at $1,099. Apple’s ProRaw seamlessly integrates with this optical zoom feature, delivering exceptional results. In contrast, Google’s computational raw may experience limitations in resolution when utilizing the Super-Res Zoom functionality on the Pixel.

Looking ahead, Samsung’s Galaxy S21 Ultra offers intriguing possibilities with 3X and 10X zoom cameras. However, the current limitations prevent users from capturing raw images with these advanced lenses. This highlights the ongoing evolution and competition within the smartphone photography landscape.

Exploring the Benefits of ProRaw

ProRaw presents a significant advantage by providing photographers with enhanced flexibility similar to that found in high-end SLR and mirrorless cameras such as those offered by leading manufacturers. When capturing images in a compact JPEG or HEIC format, cameras often discard certain image data deemed unnecessary. However, opting for ProRaw preserves a greater amount of the original data, allowing for more extensive post-processing capabilities. Noteworthy is Apple’s method of packaging this raw data using Adobe’s versatile DNG (Digital Negative) image format.

Phone Photography

Embracing the world of raw photography with my DSLR helped me achieve greater mastery over exposure and color nuances. This journey began with my quest for the power to intricately adjust shadow details, illuminate highlights, and rectify color shifts based on my preferences rather than relying solely on my camera’s algorithms.

Apple’s ProRaw and Google’s computational raw technologies offer a similar level of flexibility, but tailored specifically for smartphone photography. While conventional raw images from smartphones often come with limitations due to the data captured in a single frame, ProRaw integrates data from multiple frames using Apple’s Smart HDR. This fusion results in a broader spectrum from bright highlights to deep shadows, unveiling more tonal intricacies compared to standard JPEG or HEIC formats, a concept known as dynamic range. Additionally, ProRaw leverages Apple’s Deep Fusion technology, conducting a meticulous pixel-by-pixel examination of each image to reduce noise while preserving the texture and color fidelity. This combination empowers me to capture more nuances in both the vivid skies and the deep shadows of twilight scenes.

Another invaluable aspect of ProRaw is its enhanced color rendering capabilities. Conventional cameras often struggle to accurately interpret and adjust hues, especially in scenarios like the deep blues of shaded areas or the warm oranges of sunrise and sunset. ProRaw retains a richer spectrum of color information, allowing for personalized adjustments such as warming up the tones of a shadowed face to avoid a pallid appearance.

ProRaw editing flexibility surpasses JPEG
ProRaw editing flexibility surpasses JPEG
ProRaw editing flexibility surpasses JPEG
ProRaw editing flexibility surpasses JPEG

Comparing a photo of a cholla cactus, the ProRaw version at the lower left position stands out to me over the JPEG alternative above it. Notably, adjusting the white balance towards yellow and blue showcases the superior color depth within the ProRaw shots below, enhancing editing possibilities significantly.

Furthermore, one of the remarkable strengths of ProRaw lies in the sharpening algorithms utilized by all cameras to enhance crispness and detail. Often, I have found Apple’s sharpening processes to be overly aggressive, resulting in jittery effects, particularly in complex scenes like intricate foliage. However, by engaging with a ProRaw image during editing, I can fine-tune the sharpness levels to achieve a more refined outcome.

To delve deeper into the transformative capabilities of ProRaw for refining phone photography, explore my colleague Andrew Hoyle’s comprehensive analysis on the subject.

ProRaw, a cutting-edge photo format unveiled by Apple alongside its iPhone 12 Pro Max, has been a game-changer for photography enthusiasts like myself. While I still hold a soft spot for my trusty Google Pixel, I find myself increasingly reaching for the iPhone 12 Pro Max when capturing moments. The standout feature for me is the telephoto camera, complementing the wide-angle and ultrawide lenses. However, it’s the creative control offered by ProRaw during the editing process that truly sets it apart.

Here’s a more detailed breakdown of ProRaw and its impact on mobile photography:


  1. What sets ProRaw apart from traditional photo formats?
    ProRaw provides enhanced flexibility akin to high-end cameras, offering photographers a broader range of editing options by retaining more original image data.

  2. How does ProRaw compare to Google’s computational raw technology?
    Google’s computational raw, predating ProRaw by two years, also aimed to optimize image quality from smartphone sensors but follows a different approach in processing data.

  3. What advantages does ProRaw offer in terms of dynamic range and color accuracy?
    ProRaw excels in preserving a wider dynamic range, capturing more tonal detail and color information. This allows for greater flexibility in adjusting exposure, shadows, highlights, and color casts.

  4. What benefits does ProRaw bring to sharpening and image refinement?
    ProRaw grants users more control over sharpening algorithms, enabling precise adjustments to maintain image quality without over-processing.

  5. How does ProRaw influence the overall photography experience on the iPhone?
    The integration of ProRaw with the iPhone’s camera system, especially its telephoto capabilities, provides a comprehensive and versatile tool for capturing a diverse range of scenes and subjects.

  6. How does ProRaw impact post-processing workflows for photographers?
    ProRaw streamlines the editing process by offering a robust set of editing tools, allowing photographers to fine-tune their images directly on their devices.

  7. What are some potential drawbacks or limitations of using ProRaw?
    While ProRaw introduces advanced features, some users may find the interface less intuitive compared to other formats. Additionally, managing settings like enabling ProRaw mode can be a bit cumbersome.

  8. How does ProRaw cater to different photography styles and preferences?
    ProRaw caters to a broad spectrum of photographers, from enthusiasts seeking precise control over their shots to casual users looking to enhance their mobile photography experience.

  9. What future developments can we expect regarding ProRaw and similar technologies?
    As smartphone photography continues to evolve, advancements in formats like ProRaw are likely to shape the landscape, offering users more creative avenues and improved image quality.

  10. How does ProRaw contribute to Apple’s overall strategy in the smartphone market?
    ProRaw aligns with Apple’s commitment to innovation and quality, reinforcing its position as a leader in mobile photography technology.

  11. Can ProRaw be a determining factor for users choosing between different smartphone models?
    For users who prioritize advanced photography features and editing capabilities, ProRaw can be a compelling reason to opt for devices that support this format.

  12. Is ProRaw suitable for all photography scenarios, or are there specific use cases where it shines?
    While ProRaw excels in various settings, its strengths are particularly noticeable in scenes with challenging lighting conditions or intricate details that require nuanced adjustments.


ProRaw represents a leap forward in mobile photography, offering users unparalleled control and flexibility in capturing and editing images. With its ability to preserve intricate details, enhance dynamic range, and refine color accuracy, ProRaw empowers photographers of all levels to elevate their craft. By incorporating ProRaw into its iPhone lineup, Apple has demonstrated a commitment to pushing the boundaries of smartphone photography and catering to the diverse needs of its user base.

For those seeking to enhance their photography experience and unlock the full potential of their smartphone cameras, exploring ProRaw and its capabilities can truly transform the way images are captured and edited. Embrace the power of ProRaw and embark on a journey of creativity and expression through mobile photography.