Apple has achieved a remarkable milestone by breaking the world record for corporate profitability. In their latest financial report, Apple announced earnings of $18 billion for the December quarter, equating to $3.06 per share, a substantial increase from the previous year’s $13.1 billion, or $2.07 per share. This exceptional performance exceeded analysts’ expectations of $2.60 per share.

The surge in profits can be attributed to the impressive sales of 74.5 million iPhones during the quarter, surpassing both analyst forecasts and the previous year’s sales figures. The introduction of the larger iPhone 6 and iPhone 6 Plus models proved to be a strategic move that resonated well with consumers and significantly boosted revenue and earnings.

Apart from iPhone sales, Apple also witnessed a significant sales increase in China, generating revenue of $16.1 billion for the fiscal first quarter. This surge propelled Apple to the top spot as the largest smartphone vendor by shipped units in China for the first time, surpassing competitors like Xiaomi and Samsung.

Additionally, Apple’s decision to offer higher storage capacity options for its iPhones, nudging consumers towards the higher-priced models, contributed to an increase in the average selling price of the device. However, despite the success in iPhone sales, there was a decline in iPad demand, reflecting the evolving consumer preferences towards larger smartphones over tablets.

Looking ahead, Apple is gearing up for the launch of its highly anticipated product, the Apple Watch, scheduled for release in April. The smartwatch market is still evolving, and it remains to be seen how consumers will respond to Apple’s entry into this segment.

In summary, Apple’s record-breaking profitability can be attributed to strategic product offerings, strong sales performance in key markets like China, and innovative decisions to meet consumer demand. The launch of the Apple Watch presents a new chapter in Apple’s product portfolio, with high expectations for its success in the market, building upon the company’s impressive track record.


  1. What led to Apple achieving a world record in corporate profitability?

    • Apple’s exceptional financial performance was driven by strong iPhone sales, particularly the introduction of larger-screen models like the iPhone 6 and iPhone 6 Plus.
  2. How did Apple’s earnings for the December quarter compare to analyst expectations?

    • Apple surpassed analysts’ forecasts by reporting earnings of $3.06 per share, exceeding the expected $2.60 per share.
  3. What contributed to Apple’s surge in profits besides iPhone sales?

    • A significant increase in sales in China, strategic pricing of higher storage capacity iPhone models, and a strong holiday quarter performance were key factors.
  4. What market position did Apple achieve in China during the last quarter?

    • Apple became the largest smartphone vendor by shipped units in China for the first time, surpassing competitors like Xiaomi and Samsung.
  5. How did Apple’s storage capacity strategy impact iPhone sales?

    • By offering higher storage capacity options, Apple successfully nudged consumers towards purchasing higher-priced iPhone models, increasing the average selling price.
  6. Why did iPad sales decline during the last quarter?

    • iPad sales experienced a decline due to shifting consumer preferences towards larger smartphones and a saturated tablet market with more affordable Android options.
  7. What new product is Apple preparing to launch, and when can consumers expect it?

    • Apple is gearing up for the launch of the Apple Watch, scheduled for release in April, entering the competitive smartwatch market.
  8. How has Apple’s profitability performance impacted its market position?

    • Apple’s record-breaking profitability has reinforced its market leadership and financial strength, positioning the company as a key player in the tech industry.
  9. What factors are likely to influence consumer response to the Apple Watch?

    • The success of the Apple Watch will depend on factors such as consumer adoption of smartwatches, market competition, and the device’s features and pricing.
  10. How has Apple’s product strategy evolved to meet changing consumer demands?

    • Apple has adapted its product offerings by introducing larger-screen iPhones and focusing on innovations that align with consumer preferences and market trends.
  11. What are the key takeaways from Apple’s latest financial performance?

    • Apple’s success underscores the importance of product innovation, strategic pricing, and market expansion in driving corporate profitability and market growth.
  12. How can consumers stay informed about Apple’s latest updates and product releases?

    • Stay connected with Apple’s official website and announcements to receive the latest information on product launches, updates, and company news.


In conclusion, Apple’s unprecedented achievement in corporate profitability stems from a combination of strategic decisions, robust sales performance, and market expansion. The company’s record-breaking earnings in the December quarter, driven by strong iPhone sales and market dominance in China, showcase Apple’s continued success and innovation. With the upcoming launch of the Apple Watch, Apple is poised to further solidify its position in the tech industry and captivate consumers with its latest offering. Stay tuned for the latest updates and product releases from Apple to experience the next wave of innovation and technological advancement. Visit Apple’s official website for more information and to stay informed about their latest developments.