Exciting news for tech enthusiasts! Recent data from Kantar Worldpanel ComTech unveils a shift in the U.S. smartphone market dynamics, with Android reclaiming the top spot from iOS.

During the latest reporting period ending in January, Android secured a leading position with 49.9% of total smartphone sales, marking a significant 6.4% increase from the previous year. Meanwhile, iOS slipped to second place, holding a 45.9% share, reflecting a modest decline of 4.7% compared to the same period.

Additionally, Microsoft’s Windows Phone witnessed a slight uptick, capturing 3.2% of U.S. smartphone sales, showcasing a diverse ecosystem for consumers.

This resurgence for Android is noteworthy, considering that in the preceding quarter ending in December, the iPhone led with 51.2% of U.S. smartphone sales, surpassing Android’s 44.8% and Windows Phone’s 2.6%, as reported by Kantar last month.

Stay informed as we delve deeper into the evolving landscape of smartphone preferences and market trends, offering valuable insights for both consumers and industry observers.

Android Surpasses iOS in U.S. Smartphone Sales

Android has taken the lead over Apple’s iOS in U.S. smartphone sales, as reported by Kantar Worldpanel ComTech. In the three months leading up to January, Android secured 49.9 percent of all U.S. smartphone sales, displaying a notable 6.4 percent increase from the previous year. Meanwhile, iOS settled for second place with a 45.9 percent share, experiencing a slight decline of 4.7 percent year-over-year. Microsoft’s Windows Phone also saw growth, claiming 3.2 percent of U.S. smartphone sales.

The recent surge in Android’s market share marks a significant comeback for the platform. In the preceding three-month period ending in December, the iPhone dominated with 51.2 percent of U.S. smartphone sales, leaving Android with 44.8 percent and Windows Phone with 2.6 percent, as per Kantar’s earlier report.


  1. Which operating system is currently leading in U.S. smartphone sales?

    • Android has surpassed iOS and is leading in U.S. smartphone sales.
  2. What percentage of U.S. smartphone sales does Android hold?

    • Android holds 49.9 percent of U.S. smartphone sales.
  3. How has iOS performed in comparison to Android in recent sales data?

    • iOS has taken second place with a 45.9 percent share, showing a decrease from the previous year.
  4. What percentage of U.S. smartphone sales does Windows Phone account for?

    • Windows Phone claims 3.2 percent of U.S. smartphone sales.
  5. What contributed to Android’s recent increase in market share?

    • Android’s growth can be attributed to its performance in the U.S. smartphone market.
  6. Which smartphone model showed a significant sales increase after a price drop?

    • Samsung’s Galaxy S3 witnessed a surge in sales following a price reduction.
  7. How did Samsung’s Galaxy S3 perform in Sprint sales before and after the price drop?

    • The Galaxy S3 sales saw a notable increase, moving from 14 percent to 39 percent after the price drop.
  8. What is the significance of Samsung’s market share in Sprint sales?

    • Samsung accounted for a significant portion, 60.3 percent, of all smartphones sold by Sprint.
  9. What upcoming event is Samsung preparing for in the smartphone market?

    • Samsung is gearing up to unveil the Galaxy S4 at a special launch event on March 14.
  10. How does Kantar Worldpanel ComTech gather its smartphone sales data?

    • Kantar’s statistics are derived from its U.S. consumer panel, which conducts interviews with over 240,000 individuals annually regarding mobile phone purchases and usage.
  11. What are the key findings from Kantar’s data on mobile phone sales?

    • Kantar’s data highlights the performance of different smartphone platforms in the U.S. market.
  12. How do smartphone prices impact consumer choices in the U.S. market?

    • Price fluctuations, such as discounts or increases, can influence consumer preferences when selecting smartphones.


In conclusion, Android has taken the lead in U.S. smartphone sales, surpassing iOS in market share. The growth in Android’s sales can be attributed to various factors, including competitive pricing and consumer preferences. Additionally, Samsung’s Galaxy S3 experienced a significant boost in sales following a price reduction, showcasing the impact of pricing strategies on consumer behavior. Looking ahead, Samsung’s upcoming launch event for the Galaxy S4 indicates continued competition and innovation in the smartphone market. Kantar Worldpanel ComTech’s comprehensive data analysis provides valuable insights into the dynamics of mobile phone sales, helping consumers and industry players stay informed about market trends.

For the latest updates on smartphone sales and industry trends, visit our website for more information. Stay informed and make well-informed decisions in the ever-evolving smartphone market landscape.