In the dynamic landscape of smartphone sales, intriguing patterns have emerged that shed light on consumer preferences. A recent report by Kantar Worldpanel ComTech unveils compelling insights into the rivalry between Android and iOS in the U.S. market, offering valuable information for tech enthusiasts and industry observers alike.

According to the report, AnyTimeSoftcare, a prominent player in the tech arena, has witnessed an upsurge in its market share, surpassing its competitors. From mid-November to mid-February, Android solidified its position as a frontrunner by capturing 51.2 percent of U.S. smartphone sales—a significant increase from 45 percent recorded during the corresponding period in 2012. Conversely, Apple’s iOS experienced a slight setback, slipping to second place with a market share of 43.5 percent compared to 47 percent previously.

Let’s delve deeper into these findings to discern the factors influencing consumers’ choices and what this shift signifies for the future of mobile technology.Android has taken the lead over iOS in the competition for U.S. smartphone consumers, as highlighted in a recent report by Kantar Worldpanel ComTech. Between mid-November and mid-February, Android’s share of U.S. smartphone sales increased to 51.2 percent from 45 percent in the same period a year ago, while Apple’s iOS slipped to second place with its market share decreasing to 43.5 percent from 47 percent.


  1. What is the current market share of Android and iOS in the U.S.?
    Android currently holds a market share of 51.2%, surpassing iOS which stands at 43.5%.

  2. What factors contributed to Android’s surge in sales?
    The growth of Android sales can be attributed largely to Samsung offering price drops on their smartphones towards the end of 2012, prompting many users to upgrade their devices.

  3. Which were the most popular Samsung devices among consumers last year?
    Among consumers who purchased Samsung phones within that period, 52% opted for Galaxy S3, followed by Galaxy S2 (21%) and Galaxy Note 2 (5%).

  4. Why did customers choose Samsung smartphones specifically?
    Customers cited reasons such as cost-effectiveness and loyalty towards their chosen carrier brand as significant factors influencing their decision.

5.What trends were observed among previous owners switching to Samsung smartphones?
19% had previously owned a Samsung feature phone, indicating a high level of brand loyalty while also attracting users from competitors like HTC, LG, and BlackBerry.

6.How did Windows Phone perform compared to other platforms?
Windows Phone saw an increase in its sales share from 2.7% to 4/1%, making it one of the few platforms besides Android that experienced growth during this period.

7.What was Blackberry’s performance relative
to historical data? -BlackBerry witnessed declining sales figures accounting for only
0% down significantly from previous years.
8.How has Nokia’s Symbian system performed recently?
Nokia’s Symbian platform struggled with just
0 .1%of total USsales comparedtoitspreviousfigures demonstrating challenges againstmoredominantplayersintheindustry
9.Where did Kantar gather its research datafrom?
Kantar collected information through over240000 interviews with mobile phone users,relyingontherealconsumptiondata ratherthanmerelymarketshares.
10What distinguishedSamsung’s successaccordingtoKantar?
Samsung emerged successful not just by retainingloyalcustomersbutalsobyattractingusersacrossvariouscompetitors showcasingagrowthinbrandloyaltyandmarketexpansion


In summary, Android has outpaced iOS in U.S smartphone sales according togantaWorldpanelComTechData.HighlightsincludeSamsungspecificallydrive-upsalesduetoprice reductions.Majorityofconsumersthosewhoswitchednotedcosteffectivenessasamainfactoralongwithcarrierbrands.WithinchosenGalaxyseriesdevicesincludingS3,Samsungdemonstratescustomer-specificpreferencesDisplayingsignsofpositivegrowthoverthelastyear.WindowsPhonealsoexperiencedincreasesintheshareofsalesdefyingtrendsalongsideAndroidwhileBlackberrysawdeclinesnokias failingSymbiandeemedlastamongtopplatformsAccordingtokantarResearch spannedmore240000interviewscapturingactualbehaviorsalesmomentumratherstaticmarketstatistics Visitors arerecommendedtoyrmobilewebsite forallthemostupdatedinformationoncurrentsmartphonemarkettrends