The latest buzz in the world of Android this week revolves around Amazon’s purported plans to launch its very own app store. This development has swiftly transitioned from mere speculation to a near certainty within a matter of days, signaling a significant upcoming competition for the Android Market. While other players like Mobihand, SlideME, and AppBrain currently exist, the potential entry of Amazon is poised to make a substantial impact.

Amazon’s proposed terms and conditions for developers have surfaced, shedding light on crucial aspects of the collaboration. Developers are required to pay an annual fee of $99 and grant Amazon the authority to modify their code or incorporate DRM protection. Moreover, developers must ensure that their application is made available on Amazon’s store simultaneously with any other similar platform, preventing prior listing on the Android Market. Compensation for developers follows an industry-standard model, with royalties amounting to either 70 percent of the purchase price or 20 percent of the list price.

The prospect of Amazon venturing into the Android app realm is met with optimism by many, as it brings a reputable player with a proven track record into the fold. Amazon’s renowned discovery and recommendation tool could enhance app visibility and attract a broader audience. Additionally, the introduction of diverse payment options such as credit cards, gift cards, and checking accounts is a welcome change from traditional billing methods.

However, concerns persist regarding the potential fragmentation that may arise from the proliferation of app stores. The possibility of numerous storefronts from different carriers and device manufacturers could lead to confusion among users. The fear of certain wireless providers establishing their exclusive app stores, deviating from the widely preferred Android Market, is also a point of contention.

In light of these developments, it is essential for carriers to prioritize user convenience and ensure that consumers retain the freedom to choose their preferred app store without unnecessary restrictions. The evolving landscape of Android app distribution calls for a balance between innovation and user experience, fostering healthy competition while safeguarding user interests.


  1. What are the reported plans of Amazon in the Android app space?
    Amazon is reportedly gearing up to launch its own app store, posing as a significant competitor to the existing Android Market.

  2. What are some key terms for developers interested in collaborating with Amazon?
    Developers are required to pay a $99 annual fee, allow Amazon to modify their code, and ensure simultaneous listing on Amazon’s store alongside other platforms.

  3. How does Amazon’s proposed royalty system for developers work?
    Developers stand to receive royalties amounting to 70 percent of the purchase price or 20 percent of the list price, aligning with industry standards.

  4. What advantages does Amazon bring to the Android app space?
    Amazon’s entry could enhance app discovery, offer diverse payment options, and introduce competition that drives innovation in the sector.

  5. What concerns have been raised regarding the potential fragmentation in the Android app market?
    There are apprehensions about the proliferation of multiple app stores leading to confusion among users and possible exclusivity deals by wireless providers.


The emergence of Amazon’s plans to launch its own app store in the Android ecosystem has stirred significant interest and anticipation. While the move promises innovation, enhanced app visibility, and varied payment options, concerns about market fragmentation and exclusivity pose challenges. It is imperative for stakeholders to prioritize user experience, maintain a balance between competition and convenience, and preserve user choice in the evolving landscape of Android app distribution. For the latest updates and insights in the tech world, stay tuned and explore our website.