In the tech realm, there’s always a buzz surrounding the latest moves of giants like Microsoft and Apple. Recently, Acer, a prominent player in the industry, shared some intriguing insights. Oliver Ahrens, the Senior VP and President of Acer for Europe, the Middle East, and Africa, expressed skepticism about Microsoft’s Surface tablet’s ability to compete with Apple. This statement has stirred conversations among tech enthusiasts.

Microsoft’s surprise launch of the Surface tablet, reminiscent of Apple’s secretive unveilings, has raised eyebrows within the tech community. Despite creating some excitement, questions linger regarding crucial aspects such as pricing, battery life, and connectivity. Ahrens’ remarks have added fuel to the ongoing discussion.

As the tech landscape continues to evolve, it’s essential to monitor how industry leaders like Acer assess and respond to new developments. Let’s delve deeper into this intriguing dialogue and explore the dynamics shaping the tech industry today.It seems that Microsoft’s Surface tablet is raising concerns among its partners. Oliver Ahrens, Acer’s senior VP and president for Europe, Middle East, and Africa, expressed doubts about Microsoft’s ability to compete with Apple using the Surface strategy. Microsoft’s secretive approach to the tablet’s release has left many questions unanswered regarding its pricing, battery life, and connectivity, which may dampen its initial momentum. Ahrens’ comments have added to the skepticism surrounding the Surface’s success.


  1. Why are Microsoft’s partners skeptical about the Surface tablet?
    Microsoft’s partners, like Acer, are uncertain about the Surface tablet’s potential success due to concerns about Microsoft’s strategy and lack of transparency.

  2. What specific issues have been raised regarding the Surface tablet?
    Questions about the Surface tablet’s price, battery life, and connectivity have been highlighted as potential drawbacks by industry experts.

  3. How does Acer’s Oliver Ahrens view Microsoft’s Surface strategy?
    Ahrens believes that Microsoft’s attempt to compete with Apple through the Surface tablet may not yield the desired results due to strategic missteps.

  4. What are some concerns raised by industry analysts regarding Microsoft’s focus on hardware?
    Analysts have expressed concerns that Microsoft’s shift towards hardware with the Surface tablet may strain its relationships with existing partners and impact its overall product ecosystem.

  5. How have Microsoft’s key partners responded to the Surface tablet unveiling?
    Some partners, like Dell, have offered lukewarm support for Microsoft following the Surface unveiling, emphasizing their commitment to Windows 8.

  6. What is the potential impact of Microsoft’s Surface on its partners and the market?
    The Surface tablet may signal a shift in Microsoft’s approach towards hardware, potentially affecting its partners and the broader market for Windows devices.

  7. How does Acer founder Stan Shih’s perspective differ from Oliver Ahrens regarding the Surface tablet?
    While Ahrens is skeptical about the Surface’s success, Stan Shih believes that Microsoft’s tablet may encourage other device makers to innovate in the Windows 8 ecosystem.

  8. What is the significance of Microsoft’s decision to venture into hardware with the Surface tablet?
    Microsoft’s move into hardware with the Surface tablet reflects its desire to compete more directly with Apple and offer a seamless integration of hardware and software.

  9. How might Microsoft’s Surface impact the competition between Windows and other mobile platforms?
    The success or failure of the Surface tablet could influence the competitive landscape between Windows, iOS, and Android devices as users transition to mobile platforms.

  10. What challenges might Microsoft face in establishing the Surface as a viable product in the market?
    Microsoft may encounter challenges in convincing consumers and partners of the Surface’s value proposition and differentiation from existing offerings.

  11. What are some potential outcomes if the Surface tablet fails to gain traction?
    If the Surface tablet fails to resonate with consumers, Microsoft may need to rely on its partners to deliver compelling Windows devices to retain its user base.

  12. How can Microsoft ensure the success of the Surface tablet amidst partner skepticism?
    Microsoft can address partner concerns by fostering collaboration, clearly communicating its strategy, and delivering a competitive product that resonates with consumers.


The concerns raised by Microsoft’s partners regarding the Surface tablet’s potential success highlight the challenges the tech giant faces in balancing its hardware ventures with its ecosystem of partners. While skepticism remains about the Surface’s ability to compete with Apple and other market players, Microsoft’s strategic shift signals a new direction for the company. As Microsoft navigates this landscape, fostering strong partnerships and delivering innovative products will be key to maintaining its position in the ever-evolving tech industry.

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